Marketing Automation Specialist

SHL; Elmbridge; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing technology firm in the UK is seeking a Marketing Automation Specialist to enhance their marketing tech stack, focusing on Eloqua and Demandbase. The ideal candidate will possess strong B2B marketing tech knowledge, critical thinking, and excellent communication skills. This role allows for hybrid working and offers a comprehensive employee benefits package.

Benefits

Employee benefits package

Support and coaching for development

Flexible workplace environment

Qualifications

• Proven knowledge of B2B marketing technology.
• Energetic and organized individual.
• Ability to present information and plans effectively.

Responsibilities

• Implement and drive adoption of marketing tech.
• Document requirements and maintain improvement roadmaps.
• Analyze segmentation, data quality, and lead performance.
• Integrate Eloqua forms into website CMS.
• Deliver monthly dashboards on marketing performance.

Skills

B2B marketing technology knowledge

Critical thinking

Communication skills

Organizational skills

Tools

Eloqua

Demandbase

Salesforce.com

Marketo

Pardot

Job description

Job Description Say yes to a better tomorrow!

SHL, People Science. People Answers.

Are you a marketing professional who has know-how around marketing technology and tools such as Eloqua or Demandbase, has worked with marketing pipelines and data and has an eye for process and process improvements? If so the role of Marketing Automation Specialist could be the one for you. You will help take care of and improve our Marketing tech stack, including Eloqua and Demandbase’s ABM platform. We are looking for someone with some experience in Eloqua, marketing automation, and marketing pipelines, who is willing to learn more.

A great benefits package is offered in a culture where career development, with ongoing manager guidance, collaboration, flexibility, diversity and inclusivity are all intrinsic to our culture. There is a huge investment in SHL currently so there’s no better time to become a part of something transformational. Hybrid working is available.

What you will be doing :

• Implementation of new technology into marketing tech stack and driving adoption of new systems and troubleshooting technical issues across Eloqua and Demandbase with external partners.
• Working with user base to document requirements and develop changes in functionality and maintain an accurate roadmap of improvements and timelines.
• Analysis and ongoing improvement of segmentation, data quality, lead gen pipeline performance and email deliverability.
• Integrating Eloqua forms into website CMS using pre-built API.
• Delivering monthly dashboards on marketing performance and adhoc analysis and effective recommendation of future analysis to enhance marketing processes and revenue.
• Offline data manipulation using excel for data audits and correction.
• Working with Information security team to ensure security standards and legal standards are meet today and in future development changes.
• Documentation of processes and best practices for users and stakeholders.

What we are looking for from you :

Essential :

• Proven fundamental knowledge of B2B marketing technology (e.g. Eloqua, Demandbase)
• Critical thinking mindset, analytical and results-driven.
• A great communicator who can effectively present information and plans.
• Energetic and organised

Desirable

• Marketing automation platforms such as Eloqua, Marketo, Pardot and Salesforce.com.

The candidate must have the right to work in the UK

Get in touch :

Find out how this one-off opportunity can help you to achieve your career goals by making an application to our knowledgeable Talent Acquisition team. Choose a new path with SHL.

About Us

• We unlock the possibilities of businesses through the power of people, science and technology.
• We started this industry of people insight more than 40 years ago and continue to lead the market with powerhouse product launches, ground-breaking science and business transformation.
• When you inspire and transform people’s lives, you will experience the greatest business outcomes possible. SHL’s products insights, experiences, and services can help achieve growth at scale.

What SHL can offer you

Diversity, equity, inclusion and accessibility are key threads in the fabric of SHL’s business and culture (find out more about )

• Employee benefits package that takes care of you and your family.
• Support, coaching, and on-the-job development to achieve career success
• A fun and flexible workplace where you’ll be inspired to do your best work (find out more )
• The ability to transform workplaces around the world for others.

SHL is an equal opportunity employer. We support and encourage applications from a diverse range of candidates. We can, and do make adjustments to make sure our recruitment process is as inclusive as possible.