Marketing Automation & Performance Manager

LGC Group; Lancashire; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing automation firm in the UK is seeking an experienced professional to manage and optimize Pardot as their primary marketing automation platform. This role requires a strong background in B2B marketing automation and proficiency in Salesforce and Pardot. The ideal candidate will drive eCommerce revenue initiatives and lead the digital roadmap while ensuring seamless data integration. This full-time position offers opportunities for career growth in a dynamic environment.

Qualifications

• Minimum 2 years of experience specifically in Pardot.
• Experience with performance reporting and revenue attribution models.
• Strong knowledge of database management concepts.

Responsibilities

• Manage and optimize Pardot as the primary marketing automation platform.
• Develop initiatives that drive eCommerce revenue and lead volume.
• Own and evolve the Pardot digital roadmap.

Skills

Experience in B2B marketing automation

Proficient in Pardot

Strong understanding of Salesforce

Lead scoring and attribution modeling

Marketing tech passion

Stakeholder management

Education

Business Marketing or related degree

Tools

Pardot

Salesforce

Zapier

Job description

Responsibilities

Manage and optimize Pardot as our primary marketing automation platform ensuring it aligns with campaign goals and sales objectives.

You will be the automation lead for all email activity globally.

You will build and optimise advanced customer journeys workflows and triggers.

Support campaign execution by building landing pages email workflows and automation journeys that drive engagement and conversion.

You will utilise Pardot functionalities to ensure the highest opportunity for engagement inclusive of A / B testing dynamic content and engagement studio.

You will own and evolve the Pardot digital roadmap collaborating with eCommerce Commercial IT Product and Growth Marketing teams.

You will develop initiatives that drive eCommerce revenue and sales qualified lead volume from conception to execution you will provide full visibility of performance metrics.

You will integrate diverse data sources to power smarter targeting real-time personalisation and drive the customer through the funnel.

You will create reporting and analytical frameworks that deliver actionable insight and present recommendations of improvement to the Growth Marketing team.

Track and report on campaign performance marketing-sourced pipeline and ROI with a strong focus on attribution across channels

Own the connection between Pardot and Salesforce coordinating closely with our Salesforce partner and global IT team to ensure seamless integration data accuracy and system updates.

Work closely with the sales team to ensure lead flow scoring and handoff processes are efficient and well-aligned.

You will own the marketing database ensuring that our data is clean compliant and build clear and useful profiles. Whilst maintaining marketing automation best practices including tagging campaign naming conventions and UTM structures. You will also build automation rules to maintain the health of the database.

You will lead and execute the internal newsletter process for the division working with Product Regional and Marketing teams for delivery.

You will be responsible for all data-uploads inclusive of new prospects Marketing leads and Sales leads ensuring that they have routed correctly.

You will programme automations and API integrations using Pardot form handlers and other platforms such as Zapier.

You will own the lead lifecycle inclusive of management of lead scoring models adapting to meet business needs.

Support Global webinars with email marketing for ON24 webinar platform.

About you

35 years experience in a B2B marketing automation role a minimum of 2 years specifically in Pardot.

Proven experience using Pardot and Salesforce with a strong understanding of how marketing automation supports lead generation and sales enablement.

Strong experience with lead scoring attribution modelling and campaign ROI

Strategic thinker with hands‑on capability and a passion for marketing tech

A natural communicator who thrives in a fast‑moving cross‑functional environment

Strong knowledge of Zapier or similar platform would be advantageous.

AI integration experience would be advantageous.

Expert knowledge of database management concepts and best practices.

Business Marketing or related degree would be advantageous.

Experience with performance reporting revenue attribution models and demonstrating marketing ROI.

Confident managing stakeholders and serving as the bridge between marketing IT and external suppliers.

Comfortable adjusting campaign tactics based on performance metrics.

Excellent communication and project management skills.

Qualifications

Business Marketing or related degree would be advantageous.

Pardot or Salesforce certifications are a plus.

OUR VALUES

• PASSION
• CURIOSITY
• INTEGRITY
• BRILLIANCE
• RESPECT

EQUAL OPPORTUNITIES

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age disability race color ethnic or national origin sex sexual orientation gender reassignment marital or civil partnership pregnancy or maternity religion or belief. Short listing interviewing and selection will always be carried out without regard to gender sexual orientation marital status color race nationality ethnic or national origins religion or belief age or trade union membership.

Additional Information

Remote Work: No

Employment Type: Full-time

Key Skills: Arabic Speaking, Access Control System,B2C,Account Management,Legal Operations,Broadcast

Experience: years

Vacancy: 1