Marketing Automation Manager

Once For All UK; England; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A growing cloud-based SaaS company in the UK seeks an experienced Marketo Marketing Automation Manager to enhance lead engagement and conversions. Responsibilities include managing lead processes, collaborating with sales, and developing effective marketing campaigns. The ideal candidate should possess strong analytical skills, experience with Marketo, and the ability to thrive in a fast-paced environment. The role requires office presence in Basingstoke 2-3 times a week and offers attractive benefits including private medical insurance and professional development opportunities.

Benefits

Wellness fund or Private Medical Insurance

Pension

25 days holiday plus 8 Bank Holidays

Ongoing continual professional development

24/7 Employee Assistance Programme

Qualifications

• Proven experience managing marketing automation platforms using Marketo.
• Exceptional organisational skills in a fast-paced environment.
• A quick learner with the ability to collaborate effectively.

Responsibilities

• Manage lead lifecycle processes to ensure high-quality lead flow.
• Collaborate with content teams to develop effective marketing assets.
• Utilize Marketo's capabilities to create personalized communications.

Skills

Marketo

Lead nurturing

Segmentation

Analytics

Project management

Problem-solving

Education

Degree or equivalent

Tools

Salesforce

Job description

Once For All is a high-growth cloud-based SaaS subscription business. Our technology helps our customers to manage their supply chain governance risk management and compliance. We work across public and private sector and have over 250k customers across the UK across 20 different sectors including construction transport retail hospitality education facility and property management manufacturing local and central government.

Role Summary

We need an experienced Marketo Marketing Automation Manager to join our team and play a crucial role in increasing conversions, nurturing leads and demonstrating commercial growth. The ideal candidate will have a deep understanding of marketing automation principles, excellent analytical skills and a proven track record of implementing successful Marketo campaigns.

Job Responsibilities

• Manage lead lifecycle processes including lead scoring, routing and attribution to ensure high-quality lead flow and accurate performance tracking.

• Work closely with the IT and Sales teams to troubleshoot technical issues and ensure seamless integration of Marketo with Salesforce and other key systems and platforms.

• Collaborate with Content and Sales teams to develop compelling and effective marketing assets — including dynamic content emails and personalised landing pages — that drive engagement and conversion.

• Promote and uphold marketing automation best practices by providing ongoing training and support to Marketing and Sales teams.

• Maintain data hygiene and ensure compliance with data privacy regulations.

• Develop and execute comprehensive marketing automation strategies using Marketo to drive lead generation, nurture leads through the sales funnel and increase conversions.

• Collaborate with cross‑functional teams to align marketing automation efforts with overall business goals.

Lead Nurturing

Design and implement lead nurturing programs to engage and educate leads at different stages of the buyer’s journey. Utilize Marketo’s capabilities to create personalised and targeted communications for maximum impact.

Segmentation and Targeting

Implement advanced segmentation strategies to target specific audience segments with relevant and personalised content. Continuously refine and optimise audience segmentation based on data and performance insights.

Campaign Management

Plan, execute and optimise marketing campaigns through Marketo to drive customer acquisition, engagement and retention. Implement A/B testing and other optimisation techniques to improve campaign performance.

Analytics and Reporting

Utilise Marketo analytics and other relevant tools to track and analyse campaign performance, providing regular reports on key performance indicators. Implement data‑driven insights to improve campaign effectiveness and demonstrate ROI.

Integration and Collaboration

Work closely with the IT and sales teams to ensure seamless integration of Marketo with other systems and platforms. Collaborate with content creators and designers to produce compelling and effective marketing assets.

Training and Documentation

Provide training to marketing and sales teams on Marketo best practices and capabilities. Maintain documentation on processes, workflows and best practices.

Stay Informed and Educated

Stay up‑to‑date with the latest trends and features in marketing automation and leverage new capabilities to enhance campaigns.

What you will need

• A degree or equivalent, excellent experience; SaaS experience is a plus.

• Exceptional organisational skills and the ability to manage multiple projects simultaneously in a fast‑paced environment.

• A quick, self‑motivated learner with the ability to work independently and collaborate effectively across cross‑functional teams.

• Able and happy to come to our Basingstoke office at least 2 to 3 times a week.

• Proven experience in managing marketing automation platforms using Marketo. Strong understanding of lead nurturing, segmentation and campaign management.

• Experience with Salesforce or any CRM.

• Experience of building and automating customer journeys using Marketo.

• Excellent analytical and problem‑solving skills.

• Ability to work collaboratively in a fast‑paced environment.

• Marketo certification is a plus.

• Experience building workflows in Salesforce and Marketo and troubleshooting.

• If you have a passion for marketing automation and a track record of driving commercial growth we encourage you to apply.

What we offer

• Wellness fund or Private Medical Insurance (dependent upon role)

• Pension

• Life Assurance x 3

• 25 days holiday plus 8 Bank Holidays

• Ongoing continual professional development (CPD)

• Holiday purchase Scheme up to 5 days

• 1 paid and 1 unpaid volunteering day

• 24/7 and 365 days Employee Assistance Programme

• Team and company offsite events

• Specsavers eye care voucher

• Free Tea, Coffee and fruit every week in Basingstoke office

Key Skills

Hp Unix, Automation, Bar Management, Automation Testing, Electrical & Automation