Marketing Automation Manager

Dogs Trust Company Limited; City Of London; On-site; GBP 52,000; Full time

Job summary

A leading animal welfare charity in London is seeking a Marketing Automation Manager to oversee the development of automated marketing strategies using Salesforce Marketing Cloud. You will lead a team to create personalized, data-driven campaigns that enhance user engagement and support budget management. The ideal candidate has strong analytical skills and experience with multi-channel marketing. This position offers a competitive salary and benefits.

Qualifications

• Extensive hands-on experience in Salesforce Marketing Cloud.
• Strong analytical skills for data-driven decision-making.
• Experience in delivering measurable results across multi-channel campaigns.

Responsibilities

• Lead marketing strategy translation into automation activities.
• Ensure high-quality execution of personalized journeys.
• Manage and develop the Marketing Automation team.

Skills

Salesforce Marketing Cloud

Analytical skills

Team leadership

Campaign optimization

Job description

Marketing Automation Manager

Application Deadline: 8 December 2025

Department: Digital

Employment Type: Permanent - Full Time

Location: London

Compensation: £51,250 per year + benefits

Description

As Marketing Automation Manager, you’ll lead the development and delivery of automated journeys that enhance personalisation and strengthen supporter and service‑user engagement using Salesforce Marketing Cloud (SFMC). Working closely with your Marketing Automation team, IT, and colleagues across the organisation, you’ll ensure the platform is used to its full potential to drive meaningful, measurable resultsn

About the role

As a Marketing Automation Manager you will:

• Lead the translation of marketing strategy into effective marketing automation activity, setting the SFMC platform roadmap and overseeing the design and optimisation of automated campaigns and journeys.
• Ensure high‑quality execution of personalised, data‑driven journeys across SFMC, monitoring performance and making evidence‑based improvements.
• Manage and develop the Marketing Automation team, fostering collaboration, clear direction, and continual skills growth.
• Work closely with cross‑functional teams to align on objectives, data and reporting needs, communicate SFMC capabilities, and support budget and supplier management.

About You

We’re looking for someone with extensive hands‑on experience in Salesforce Marketing Cloud, strong analytical skills, and a track record of delivering measurable results across multi‑channel automated campaigns. You’ll bring technical expertise, team leadership experience, a confident, collaborative approach to optimising journeys, managing integrations, and ensuring compliance with data privacy regulations.

About the Team

The Digital Team is responsible for developing and maintaining Dogs Trust's digital presence, including its website. Within the Digital Team, the Digital Product Team focuses on optimising the user experience across our website by optimising our current website and developing new digital products and services. Within the Digital Team, the Digital Marketing Team is responsible for developing and executing innovative digital marketing strategies across paid social, paid search, and Salesforce Marketing Cloud (SFMC), using a data‑driven approach to ensure that every campaign is optimised for maximum impact and contributes to the achievement of key business objectives.