Marketing Automation Lead – Salesforce & Pardot

Mason Frank International; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading organisation in the United Kingdom is seeking a Marketing Automation Manager who will manage and optimise Salesforce and Pardot to drive marketing and business growth. The successful candidate will design lead nurture programmes, ensure data quality, and deliver insights that support business objectives. An ideal applicant will have experience in marketing automation and stakeholder management skills, with opportunities for training and development. This hands-on role offers a dynamic work environment with a focus on collaboration.

Qualifications

• Experience in a marketing automation-focused role, ideally using Salesforce and Pardot.
• Strong stakeholder management skills, particularly with senior leadership.
• Proven ability to design and implement lead nurture programmes.

Responsibilities

• Manage and optimise Salesforce and Pardot for campaign execution.
• Build and maintain automated marketing programmes.
• Ensure data quality and provide actionable insights.

Skills

Marketing automation experience

Stakeholder management

Lead nurture programme design

Salesforce reporting and analytics

Tools

Salesforce

Pardot

Job description

A leading organisation in the United Kingdom is seeking a Marketing Automation Manager who will manage and optimise Salesforce and Pardot to drive marketing and business growth. The successful candidate will design lead nurture programmes, ensure data quality, and deliver insights that support business objectives. An ideal applicant will have experience in marketing automation and stakeholder management skills, with opportunities for training and development. This hands-on role offers a dynamic work environment with a focus on collaboration.