Marketing Automation & Demand Gen Lead — Senior Manager

Grant Thornton UK; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading professional services firm in Manchester is seeking a Marketing Automation & Demand Generation Lead to drive the marketing automation strategy. This role involves leading a team to integrate automation into business initiatives while ensuring compliance with data privacy regulations. The ideal candidate will have strong analytical skills and experience in marketing automation platforms like Microsoft Dynamics 365 and HubSpot.

Benefits

Flexible working options

Inclusive culture

Opportunity to contribute to social causes

Qualifications

• Proven experience leading marketing automation and demand generation strategy.
• Experience in a complex, matrixed organization, ideally B2B or professional services.
• Ability to manage teams across different time zones.

Responsibilities

• Lead development of a comprehensive marketing automation strategy.
• Champion an “automation-first” mindset across teams.
• Collaborate with senior stakeholders to embed automation in initiatives.

Skills

Leading marketing automation strategy

Strong analytical skills

Stakeholder engagement

Project management

Digital marketing understanding

Tools

Microsoft Dynamics 365

HubSpot

Marketo

Google Analytics

Job description

A leading professional services firm in Manchester is seeking a Marketing Automation & Demand Generation Lead to drive the marketing automation strategy. This role involves leading a team to integrate automation into business initiatives while ensuring compliance with data privacy regulations. The ideal candidate will have strong analytical skills and experience in marketing automation platforms like Microsoft Dynamics 365 and HubSpot.