Marketing Assistant - Reactive Marketing Team

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

A leading financial services company is looking for a Marketing Assistant in Edinburgh. You will support the delivery of engaging campaigns, collaborate with teams, and optimize performance across channels. Ideal candidates are passionate about marketing, detail-oriented, and able to thrive in a dynamic environment. This full-time role offers a hybrid working pattern and a competitive salary.

Benefits

Generous pension contribution

Annual performance-related bonus

Share schemes with free shares

Discounted shopping

24 days' holiday

Qualifications

• Genuine passion for marketing and reactive activations.
• Experience in fast-paced, collaborative environments.
• Strong attention to detail.

Responsibilities

• Support delivery of multi-channel marketing campaigns.
• Work with creative teams and media partners.
• Manage campaign workflows using systems like Workfront.

Skills

Passion for marketing

Proactive mindset

Organizational skills

Communication skills

Education

Exposure to marketing (internships, projects)

Tools

Workfront

Meta Ads Manager

Job description

• JOB TITLE: Marketing Assistant
• SALARY: £29,460
• LOCATION(S): The Mound, Edinburgh.
• HOURS: Full-time - 35 hours a week.
• WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this Opportunity

Join our fast-paced Reactive Marketing Team, where creativity meets agility! As a Marketing Assistant, you'll help deliver timely, relevant, and engaging campaigns that respond to customer needs, cultural moments, and market trends.

You’ll have the opportunity to work across our iconic brands - Lloyds, Bank of Scotland, Halifax, and Scottish Widows - making this a brilliant chance to kickstart or grow your marketing career in a team that thrives on innovation, collaboration, and making things happen quickly.

What You'll Be Doing

• Real-Time Campaign Activation: Support the delivery of multi-channel marketing campaigns, across TV, OOH, Audio, Digital, Social, and Media Partnerships. Responding to live opportunities – from trending topics to customer behaviours.
• Creative Collaboration: Work closely with creative teams, media partners, and internal stakeholders to bring ideas to life quickly and effectively.
• Planning & Coordination: Help manage campaign workflows, from briefing to execution, using systems like Workfront and tools such as Meta Ads Manager to keep things moving and visible.
• Performance Tracking: Monitor campaigns performance and engagement, helping the team learn fast and optimise even faster.
• Trend Spotting: Stay plugged into current events, cultural moments, and emerging marketing trends to help identify new opportunities.
• Team Support: Assist with admin tasks such as PO management, meeting coordination, and reporting. Keeping the team organised and efficient.

Why Lloyds Banking Group

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We're growing with purpose. Join us on our journey and you will too…

What you'll need

• A genuine passion for marketing and reactive activations.
• A proactive mindset and a love for fast-paced, collaborative environments.
• Strong organisational skills and attention to detail.
• Great communication skills and a willingness to learn.
• Some experience or exposure to marketing (internships, university projects, freelance work all welcome!).
• Familiarity with tools like Workfront, Meta Ads Manager or similar platforms is a bonus, but not essential.

And any experience of these would be really useful

• Marketing, social media, stunts/activations.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from under-represented groups.

We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 24 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready to start growing with purpose?

Apply today.

(Please note our roles can generate a considerable amount of interest and can close early so don't miss out on this opportunity to apply today.)