Marketing Assistant

DFL; City Of London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading organization in sports and entertainment is seeking a Marketing & Volunteer Recruitment Coordinator to manage marketing communications, partner relations, and volunteer recruitment. The role offers a hybrid work environment and requires excellent organizational and communication skills. The ideal candidate should be flexible and able to work collaboratively to ensure the success of various events.

Qualifications

• Strong copywriting skills with excellent grammar.
• Proven experience in producing and implementing email campaigns.
• Excellent administration and organisational skills.
• Demonstrated ability to build and maintain positive relationships.
• Ability to work independently and collaboratively.

Responsibilities

• Develop and implement email campaigns for marketing.
• Manage volunteer recruitment programme and shift allocation.
• Provide administrative support to the team.

Skills

Strong copywriting skills

Excellent administration and organisational skills

Proven experience in producing email campaigns

Ability to build positive relationships

Flexibility in working hours

Tools

Rosterfy

Job description

Overview

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music and entertainment. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.

The Marketing & Volunteer Recruitment Coordinator will provide dedicated support across marketing and volunteer operations. The postholder will be responsible for creating and delivering marketing communications, managing partner relationships, and developing and implementing a volunteer recruitment and welfare programme. This role is critical in ensuring the success of our events by driving effective communication strategies and ensuring volunteers are recruited, supported, and well-managed.

Key Duties and Responsibilities

Marketing (60%)

• Develop and implement email campaigns for sales, partner engagement, and event communications
• Manage Gold Bond Charity & Business Challenge programmes for the Cambridge Half Marathon(CHM)
• Manage all partners below Tier 1, ensuring contractual rights are fulfilled
• Support the Marketing Manager with the delivery of email campaigns
• Coordinate with partners, including charities, to plan event presence and manage consumable orders
• Develop and maintain a partner rights system across events
• Manage and respond to media requests

Volunteer Recruitment & Management (30%)

• Design and deliver a volunteer recruitment programme, including policies, timelines, incentives, and campaigns
• Manage volunteer shift allocation and fill rates using Rosterfy, integrating data into wider communications plans
• Support onsite volunteer operations, including check-ins, briefings, and role deployment
• Oversee volunteer welfare, ensuring provision of uniforms, food, and camping pitches

General Support (10%)

• Provide administrative and operational support to the wider team as required
• Contribute to cross-team initiatives, assisting with ad-hoc duties during peak event periods

Person Specification

Essential Criteria

• Strong copywriting skills with excellent grammar
• Proven experience in producing and implementing email campaigns
• Excellent administration and organisational skills
• Demonstrated ability to build and maintain positive relationships, particularly with volunteers and community groups
• Ability to work independently and collaboratively within a team
• Flexible approach to working, including willingness to work evenings and weekends during events

Desirable Criteria

• Experience using Rosterfy or similar volunteer management platforms
• Previous experience in event marketing, mass participation sport, or large-scale volunteer coordination
• Knowledge of partner rights management and contract fulfilment

Key Competencies

• Communication: Clear, persuasive, and adaptable communication skills, both written and verbal
• Organisation: Strong planning and time management, able to prioritise multiple projects
• Relationship Management: Ability to foster positive and productive relationships with a range of stakeholders
• Problem Solving: Proactive approach to identifying and resolving issues
• Teamwork: Collaborative mindset, supporting colleagues across multiple functions
• Resilience: Ability to work under pressure and adapt to fast-paced event environments

Additional Information

• Hybrid role with travel required to events and partner meetings
• Occasional overnight stays during event periods
• [Include details on pension, holiday allowance, and other benefits if applicable
• Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.