Marketing and Sales Manager

Armstrong Lloyd; City Of London; Remote; GBP 60,000 - 80,000; Full time

Job summary

A cutting-edge EdTech start-up in London is seeking a Marketing and Sales Manager to lead their go-to-market strategy and drive user acquisition across B2C and B2B markets in the UK and Western Europe. The role offers a competitive remuneration package with flexible options, and significant influence in shaping a platform focused on social impact. The ideal candidate has over 4 years of experience in related fields and strong analytical skills.

Benefits

Competitive remuneration package

Flexible collaboration options

Remote working arrangements

Qualifications

• 4+ years in EdTech, SaaS, HR-related products, or learning platform marketing.
• Proven track record of successfully launching and scaling tech platforms.
• Excellent English communication skills.

Responsibilities

• Develop and execute a comprehensive marketing and go-to-market strategy.
• Identify target market segments and optimal promotional channels.
• Create an actionable roadmap for user growth and strategic partnerships.
• Conduct competitive analysis and guide pilot rollouts with partnership opportunities.
• Own the ROI metric and provide data-driven recommendations.

Skills

Marketing to UK/Western European audiences

Digital marketing campaigns

Analytical skills

Collaboration with remote teams

Job description

Overview

Our client is an innovative EdTech start-up developing a cutting-edge web platform focused on soft skills development and career progression. They are seeking a strategic Marketing and Sales Manager to own their go-to-market strategy, drive user acquisition, and scale their platform across B2C and B2B markets in the UK and Western Europe. This is a unique opportunity to join at ground level and shape the commercial success of a next-generation platform with genuine social impact.

Location: London, UK

Responsibilities

• Develop and execute a comprehensive marketing and go-to-market strategy targeting UK and Western European audiences
• Identify target market segments and optimal promotional channels across B2C, B2B, EdTech, and HR sectors
• Create an actionable roadmap for user growth, scaling, and commercialisation including lead generation and strategic partnerships
• Conduct competitive analysis and guide pilot rollouts with partnership opportunities
• Own the ROI metric and provide data-driven recommendations to continuously improve platform performance

Qualifications

• Based in the UK with deep experience marketing to UK/Western European audiences
• 4+ years in EdTech, SaaS, HR-related products, or learning platform marketing
• Proven track record of successfully launching and scaling tech platforms
• Strong analytical skills with hands-on experience managing digital marketing campaigns, PR, and product launches
• Excellent English communication skills and ability to collaborate effectively with remote and technical teams

Why join this business as their Marketing and Sales Manager?

• Competitive remuneration package with flexible options including equity/project fee arrangements
• Become a founding marketing team member with significant strategic influence in shaping a platform with social impact
• Work with an experienced international development team on an innovative EdTech product
• Flexible collaboration options available (project-based or long-term engagement)
• Remote/flexible working arrangements available