Marketing and Sales Director

C&M Travel Recruitment; England; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading hospitality recruitment agency is seeking a Marketing and Sales Director to lead marketing efforts in a high-end complex in Cornwall. You will be responsible for brand strategy, managing a significant marketing budget, and collaborating with cross-functional teams to enhance customer engagement and drive occupancy. The ideal candidate has a strong background in hospitality marketing and team leadership. This role offers a competitive salary of up to £65,000 plus bonuses.

Benefits

25 days holiday + bank holidays

Pension

Health Club Membership

Qualifications

• Solid track record working as a Marketing Director or Head of Marketing.
• Broad skill set in marketing including brand, CRM, PR, Ecommerce.
• Experience in leading teams and managing third party agencies.

Responsibilities

• Develop and execute brand strategy for the hospitality complex.
• Manage marketing budget to maximize ROI.
• Oversee third party agencies and enhance in-house marketing capabilities.
• Develop CRM capabilities for customer engagement.
• Work with teams to develop products and drive occupancy.

Skills

Brand management

CRM experience

Digital marketing

Ecommerce skills

Sales management

Team leadership

Job description

Overview

Marketing and Sales Director, Cornwall, 73k OTE, High-End Hospitality. A fantastic opportunity to join this beautiful hospitality complex comprising of a hotel, self-catering accommodation, renowned spa and restaurant on the stunning Cornish coastline. This newly defined role will be responsible for leading the marketing team, sales, reservations and revenue management function.

Marketing and Sales Director Responsibilities

• Develop and execute the brand strategy, utilising storytelling to build a meaningful lifestyle brand.
• Ownership of the marketing budget and ensuring ROI opportunities are maximised.
• Overseeing and managing third party agencies including PR and Digital / PPC, continually monitoring their performance.
• Enhance in-house capabilities around ecommerce, digital marketing and the utilisation of the latest technologies.
• Develop CRM capabilities to enhance customer engagement and maximise commercial opportunities with enquiries, new and lapsed customers.
• Work with cross-functional teams to develop products and services to meet customer demands and drive occupancy.
• Ensure revenue management are yielding the best possible rates for their rooms.
• Reviewing team structure and functional effectiveness, driving continuous improvements and delivering change where necessary.
• Define brand identity and drive consistently internally throughout the resort and externally with any campaigns and communications.

Marketing and Sales Director Skills Required

• A solid track record working at a Marketing Director or Head of Marketing level, preferably in the hospitality/leisure sector but similar B2C sectors such as travel and retail will also be considered.
• Broad marketing skill set including brand, CRM, PR, Ecommerce, Digital
• Experience overseeing sales/reservations and revenue management
• Experience leading on brand projects.
• Experience of creating and delivery the marketing strategy, owning budgets and managing third party agencies.
• Experience leading teams

Marketing and Sales Director Additional Details

• A basic salary up to c 65,000 per annum plus bonus ( 73,000 OTE)
• 25 days holiday + bank holidays
• Pension
• Health Club Membership