Marketing and Events Specialist

Sidetrade; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading SaaS company in London seeks a Marketing Demand Generation Specialist to drive qualified leads and increase brand awareness. This role requires 2–3 years of B2B demand generation experience, hands-on event planning skills, and proficiency in marketing automation tools. The ideal candidate will effectively execute multi-channel marketing strategies and collaborate with various teams to achieve business goals.

Qualifications

• 2–3 years of experience in B2B demand generation and event planning in a SaaS environment.
• Knowledge and hands-on experience with ABM, integrated campaigns and events.
• Excellent written and verbal communication skills.
• Creative and highly organized with strong attention to detail.

Responsibilities

• Implement demand generation strategies across inbound and outbound channels.
• Collaborate with sales and product teams to align campaigns with business goals.
• Execute integrated campaigns including email, paid media, SEO/SEM, webinars, and events.

Skills

B2B demand generation

Event planning

Analytical skills

ABM knowledge

Multitasking

Communication

Education

Bachelor's degree in marketing, communication, business, or related field

Tools

CRM software

Marketing automation tools

Marketing analytics platforms

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

About Sidetrade

Sidetrade is a SaaS company, listed on Euronext Growth, on a mission to revolutionize the way large enterprises unlock value from their customers leveraging its AI-powered Order-to-Cash solutions. We’re proud of our global team made up of 27 nationalities with diverse perspectives that drive our innovation, culture and a customer-first mindset.

We value passion over perfection—so if you’re eager to learn and bring the right energy, we want to hear from you. Be you. Grow with us.

Role Overview:

Reporting to the EMEA Marketing Director, the Marketing Demand Generation Specialist for the UK, Ireland and the Nordics is responsible for executing multi-channel marketing strategies and programs that drive qualified leads, increase brand awareness, and accelerate pipeline growth.

The role will also assist the EMEA Regional Director with the preparation and execution of events across the EMEA region, bringing our brand to life through memorable experiences, with a focus on pipeline contribution.

Responsibilities:

• Implement demand generation strategies and programs across inbound and outbound channels.
• Collaborate with sales, product, customer success and content teams to align campaigns with business goals.
• Execute integrated campaigns including email, paid media, SEO/SEM, webinars, and events.
• Support Account-Based Marketing (ABM) initiatives targeting high-value accounts.
• Support the lead lifecycle from acquisition to conversion using marketing automation tools.
• Track program performance according to established KPIs and provide regular reporting to the EMEA Marketing Director.
• Execute a variety of events including webinars, virtual product launches, customer success events, trade shows, and user conferences.
• Manage end-to-end logistics and event promotion.
• Track and report on event performance metrics such as attendance, engagement, lead quality, and pipeline contribution.

Requirements:

• 2–3 years of experience in B2B demand generation and event planning in a SaaS environment.
• Knowledge and hands-on experience with ABM, integrated campaigns and events.
• Analytical skills and experience with marketing analytics platforms.
• Familiarity with CRM and marketing automation tools.
• Project management and multitasking skills.
• Excellent written and verbal communication.
• Creative and highly organized with strong attention to detail.
• Computer skills: Proficiency in Word, Excel, and Powerpoint; knowledge of CRM and project management software is a plus.
• Education/Licenses: Bachelor's degree in marketing, communication, business, or a related field.

Sidetrade cultivates a multicultural environment that fuels innovation. We strongly value diversity, gender equality, inclusivity, and fairness. As an equal opportunity employer, we reject all forms of discrimination and harassment.