Marketing and CRM Manager

Michael Page (UK); City Of London; On-site; GBP 50,000 - 65,000; Full time

Job summary

A luxury fashion business is seeking a CRM Manager to lead and deliver a global CRM strategy. The ideal candidate will have over 5 years of hands-on experience in CRM, particularly in fashion or luxury sectors. Responsibilities include developing customer segmentation models and managing CRM tools. This role offers a salary of £50k - £65k with additional benefits and a career development path, located in central London with a 5-day onsite requirement.

Benefits

Career development opportunities

Onsite work

Competitive salary and benefits

Qualifications

• 5+ years of hands-on CRM experience.
• Experience in fashion, luxury, or retail environments.
• End-to-end CRM experience in design, execution, and management.

Responsibilities

• Develop and implement global CRM strategy.
• Lead and manage the CRM and email marketing platform.
• Create and maintain KPI reports and provide insights.

Skills

CRM experience

Team management

Google Analytics

Customer segmentation

Campaign management

Tools

CRM tools

Job description

Overview

• Lead, evolve and deliver a Global CRM strategy
• A great opportunity to join a luxury fashion business

About Our Client

A luxury heritage fashion brand.

Job Description

• Develop and implement the global CRM strategy, ensuring alignment with wider business and brand goals to enhance the customer experience.
• Refine customer segmentation models and lifecycle campaign strategies.
• Act as the expert for global email marketing, adopting a test-and-learn approach to maximise engagement and commercial impact.
• Lead the launch and ongoing management of the global CRM and email marketing platform.
• Oversee weekly social media activity and newsletter communications.
• Design and deliver multi-segment, highly personalised automated campaigns.
• Continuously monitor and optimise segmentation models and campaign performance to meet business objectives.
• Lead customer insight analysis to support strategic decision-making and the delivery of a cohesive omnichannel strategy.
• Create and maintain KPI reports, sharing insights and recommendations with senior management.
• Ensure accurate data capture, tracking, and utilisation across all customer touchpoints.
• Champion data integrity, prospect data capture, and lead management globally.
• Support and optimise both quantitative and qualitative data collection to inform marketing strategies.
• Present quarterly retail data capture results and collaborate with retail teams globally to drive data capture improvements.
• Keep up to date with industry trends and competitor activity to identify and implement best-in-class CRM practices.
• Manage the marketing trade calendar and briefing process, ensuring alignment of messaging across departments and seasons.
• Lead paid social and display advertising strategy, planning, and reporting in collaboration with external agencies.
• Act as the main point of contact for customer and campaign analysis requests.
• Manage PR relationships and coordinate in-house campaign shoots.
• Monitor website performance, identifying opportunities to enhance the customer journey.
• Maintain and improve reporting processes and operational efficiency across all marketing activities.

The Successful Applicant

• 5 + years of hands on CRM experience
• A background working in Fashion, Luxury or Retail is essential
• End-to-end CRM experience - Design, Execution and Management
• Advanced Google Analytics
• Experience leading and managing a team
• Someone who enjoys working onsite
• Extensive experience working with CRM tools

What\'s on Offer

£50k - £65k + Bens

Based in central London

5 days a week onsite

A genuine career path and development opportunities