Marketing and communications officer

Hachette UK Limited; Salford; On-site; GBP 32,000 - 52,000; Full time

Job summary

Walk the Plank in Salford is seeking a Marketing & Communications Officer to help grow audiences and new business. You will support the development and implementation of the company’s sales and marketing strategy, acting as the central information hub for staff involved in selling and promoting our work.

The role requires a proactive marketer with strong copywriting, CMS editing, and experience in online campaigns, social media and email marketing to sustain a healthy pipeline of opportunities.

Qualifications

• 3–5 years of marketing experience in arts or similar sector.
• Strong copywriting and communication skills.
• Experience delivering online marketing campaigns and social media.
• Ability to manage multiple projects with limited resources.
• Experience with CMS content updates (Prismic a bonus).
• Desirable: B2B marketing, PR experience, bid/tender writing.

Responsibilities

• Plan and deliver core new business, marketing and communications functions with Head of Marketing.
• Support development and implementation of sales and marketing strategy; central point for staff involved in selling/promoting our work.
• Maintain a healthy pipeline of new work and manage relationships with existing clients.
• Collaborate with freelancers across multiple projects with an agile approach.

Skills

Marketing

Copywriting

CRM

Digital campaigns

Social media

B2B marketing

CMS

Canva

Photoshop

InDesign

MailChimp

Tools

MailChimp

Job description

Location: Salford

Ready to put your marketing skills to work in the arts? Help Walk the Plank grow its audiences and new business.

Walk the Plank is one of the UK’s leading outdoor arts organisations with a reputation for creating innovative productions and performances, engaging communities and artists in a wide range of outdoor settings. Our HQ is in Salford and we work regionally, nationally, and internationally.

Our track record of making work that engages citizens in public celebration is founded on ambitious creativity that connects with ordinary people. From fire gardens and site-responsive installations to parades and podcasts, the company consistently attracts acclaim and showcases talent.

Walk the Plank seeks a brilliant Marketing & Communications Officer to support the development and implementation of the company’s sales and marketing strategy. Our marketing and communications department plays a key role in promoting what we do to potential clients, engaging participants and working collaboratively with clients to promote our work to audiences. We are looking for a highly competent marketing professional to make an impact in this fast-paced role, which sits at the heart of our team, and which will draw upon a range of skills across the full marketing mix.

What you'll be doing

To work as part of the Marketing Team alongside the Head of Marketing to plan and deliver the company’s core new business, marketing and communications functions in an efficient and effective way.

Your primary focus is to support the development and implementation of the company’s sales and marketing strategy, acting as the central point of information for all staff who play a role in selling and promoting the company’s work, liaising with promoters as necessary and proactively ensuring all leads are followed through.

This is a small department with additional support from freelance staff, so you will need an agile approach to working across a range of different projects simultaneously. The key purpose of your role is to ensure we continue to sustain a healthy pipeline of new work and prospects, while also managing relationships we have with existing clients.

What we are looking for

Essential

• 3 – 5 years of experience in a marketing role within an arts, cultural, entertainment or similar environment.
• Proven interest in the creative sector (freelance work, voluntary work, and degree coursework will be taken into consideration)
• Demonstrable ability to get on with a wide variety of people at all levels and to work well within a team
• Excellent communication skills, both written and oral. Including strong copywriting skills
• Ability to deliver online marketing campaigns incl. using social media
• Contextual (work-related) self-confidence and assertiveness
• Knowledge & experience of delivering, commissioning or producing documentation via film & photography.
• Experience of using systems and tools for Business Development and prospects monitoring such as CRM, Trello, 365 project etc
• Ability to deal with correct prioritisation of tasks when faced with limited resources
• Ability to edit and update website content using a CMS (experience with Prismic an advantage)
• Ability to work on own initiative with limited supervision
• Ability to deliver high quality work under pressure and to tight deadlines
• Ability to organise and schedule multiple campaigns simultaneously
• Ability to think creatively around the Walk the Plank brand
• High level of computer literacy in MS Oice Software particularly Word, Excel, PowerPoint and Outlook
• Ability to create visuals for presentations/proposals using Canva, Adobe Photoshop, InDesign or other design software
• Knowledge and experience in email marketing tools such as MailChimp

Desirable

• Experience of B2B (business to business) marketing
• Experience in working with press and PR
• Experience of bid, tender or proposal writing

We welcome and encourage applications from candidates who are under-represented in the creative industries.