Marketing and Communications Officer

Harrogate Bid Limited; Harrogate; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Flexible working

25 days annual leave

Variety and visibility

Evening/weekend event support

Close collaboration with businesses

Job summary

Harrogate BID invites applications for a Marketing and Communications Officer to tell the story of Harrogate town centre. You’ll craft content from events, write press releases, produce a business newsletter and share project results.

Join a small, supportive team; there’s space to bring ideas to life and influence local business and partner engagement. You’ll be a strong communicator with practical approach, good judgement and enthusiasm to get involved, contributing to a vibrant local BID

Qualifications

• Ability to adapt writing style for the media, businesses and public.
• Experience creating content for social media, websites, newsletters or campaigns.
• Confidence producing simple visual and video content.
• Good organisation and managing multiple tasks.

Responsibilities

• Plan and create engaging content for social channels and newsletters.
• Write clear copy for press releases, campaigns and updates.
• Build relationships with local and regional media and handle enquiries.
• Keep the website accurate and up to date.
• Produce basic graphics using Canva or similar tools.
• Support community campaigns and BID projects.
• Use CRM for contact lists and communications records.
• Prepare marketing reports for the CEO and Board.
• Assist BID events and town centre activities, including occasional evenings or weekends.

Skills

Strong written English

Content creation for social media

Copywriting

Media relations

Tools

Canva

Job description

Join the Harrogate BID team as Marketing and Communications Officer

The Harrogate BID team is looking to recruit a Marketing and Communications Officer.

The Opportunity

We are looking for a confident and creative communicator who can bring our work to life and help us tell the story of Harrogate town centre.

This is a varied, hands on role in a small and supportive team. One day you might be creating content from a town centre event, the next writing a press release, producing a business newsletter or sharing results of a BID project. You will have space to bring forward your own ideas and see the difference your work makes.

We are not looking for someone who ticks every possible box. We are looking for a strong communicator with good judgement, a practical approach and the enthusiasm to get involved.

About Harrogate BID

Harrogate BID is a business-led, not-for-profit company funded by around 500 businesses in Harrogate town centre. We work to improve the trading environment, increase footfall and strengthen Harrogate’s position as a leading destination for shopping, business, leisure and tourism.
Our 2024-2028 Business Plan is built around three priorities:

• Pride in our Town - improving the appearance, welcome and safety of the town centre
• A Vibrant Town - creating events and experiences that give people more reasons to visit
• Voice and Vision - representing local businesses and helping shape Harrogate’s future

What you will do

• Plan and create engaging content for Instagram, Facebook, LinkedIn and TikTok, including photographs, reels and short videos
• Write clear, lively copy for press releases, newsletters, campaigns, the website and business updates
• Build positive working relationships with local and regional media and respond sensibly to media enquiries
• Keep the Harrogate BID website accurate, current and useful
• Create straightforward, on-brand graphics using Canva or similar software
• Support campaigns that promote Harrogate, its businesses and BID-funded projects
• Use our CRM system to maintain contact information, mailing lists and communication records
• Use data such as footfall and spend data to help explain the impact of our work
• Produce concise marketing and communication reports for the CEO and Board of Directors
• Support BID events and town centre activity, including occasional evening or weekend work
• Play an active part in the wider team and help with shared tasks when needed

What we are looking for

• Strong written English and the ability to adapt your style for businesses, the media and the public
• Experience creating content for social media, websites, newsletters or campaigns
• Confidence producing simple visual and video content
• Good organisation and the ability to manage several pieces of work at the same time
• Sound judgement, particularly when handling public comments or reactive communications
• A friendly and professional approach to working with local businesses and partners
• A practical, positive attitude and willingness to get involved

Useful, but not essential

• Strong written English and the ability to adapt your style for businesses, the media and the public
• Experience creating content for social media, websites, newsletters or campaigns
• Confidence producing simple visual and video content
• Good organisation and the ability to manage several pieces of work at the same time
• Sound judgement, particularly when handling public comments or reactive communications
• A friendly and professional approach to working with local businesses and partners
• A practical, positive attitude and willingness to get involved

What we offer

• A friendly, inclusive and flexible working environment
• 25 days' annual leave plus bank holidays
• A role with variety, visibility and room to contribute your own ideas
• The chance to work closely with businesses and partners across Harrogate
• Time off in lieu for agreed evening or weekend work
• A covering letter (one page), explaining why the role interests you and what you could bring to it
• An example of content that you have created; this can be a link, document or social media examples and do not need to have been produced in a paid role.