Marketing and Communications Coordinator

The Bowes Museum; Barnard Castle; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading cultural institution located in Barnard Castle is seeking a marketing professional to enhance brand engagement and execute integrated communication campaigns. This role involves brand development, audience insight, managing media relations, and collaborating closely with the team to drive audience activity. Candidates should have a strong background in marketing and excellent skills in digital communication and data analysis.

Benefits

Flexible working hours

Professional development opportunities

Qualifications

• Experience in brand development and communications.
• Proven ability to manage marketing campaigns effectively.
• Strong analytical skills for data tracking and evaluation.

Responsibilities

• Develop and deliver integrated communications campaigns.
• Write and distribute media releases.
• Create and maintain partnerships for brand extension.

Skills

Brand development

CRM development

Media relations

Digital marketing

Data tracking and analysis

Education

Relevant degree in marketing or communications

Tools

Adobe Creative Suite

Canva

Job description

The Marketing and Communications team is responsible for ensuring The Bowes Museum’s brand story is interpreted by current and new audiences in a clear, relevant and compelling way. We understand who our customers are, understand what will motivate them to interact with us and what will make them want to interact with us again. We are a proactive and collaborative team working to ensure we tell a consistent story. We play a leading role in the engagement of all audiences.

Our Main Responsibilities

• Brand development: to ensure clear messaging and inspire audiences to visit and engage.
• Audience insight: tasked with developing a deeper understanding of who our audiences are and what motivates them to interact with us. With this in mind, we play a leading role in the development of our CRM system and how it will be used to drive audience activity.
• Audience engagement: we lead on building understanding of how best to establish long‑term relationships with our audiences across channels, products and campaigns which will help deliver visitor figures and sales, income and profitability and define standards in our service and offers.

Specific Responsibilities and Duties

• Develop and deliver integrated communications campaigns and projects, across both marketing and PR, digital and print, ensuring brand guidelines are adhered to.
• Write and distribute media releases for specific campaigns and projects.
• Develop and deliver digital communications activity working with the Digital Marketing and Communications Coordinator (email marketing, online advertising, supporting SEM, SEO, social media, content and website development), ensuring that it is integrated into deliverables for each campaign/project.
• Forge effective partnerships with relevant organisations to extend brand including media contacts and maintain/update contact database.
• Brief, commission and manage media buying, advertising, design and print distribution agencies.
• Design and create everyday signage, print and posters using Adobe Creative Suite or Canva.
• Gather information on media coverage, keep accurate records (including financial) and ensure that marketing materials etc. are archived on a regular basis.
• Work in partnership with team members to ensure regular photo opportunities are offered to media, in line with activities.
• Data tracking, evaluation and analytics.

General Responsibilities and Duties

• Contribute effectively to the success and culture of The Bowes Museum.
• Interact and cooperate proactively with all employees, trustees and volunteers, ensuring good teamwork, inclusive practices, and interdisciplinary activities across work strands, projects and programmes.
• Make best use of technology across our activities.
• Support effective communications and promotion of The Bowes Museum and our activities.
• Work flexibly at times that connect with the needs of our audiences and communities (evening and weekend work may be required).
• Ensure we are adhering to and compliant with our policies, processes and statutory obligations.
• Take ownership of your professional and personal development, working with your line manager to identify and address gaps in skills and competencies.
• Ensure that the Health and Safety policy, organisation arrangements and procedures under your control are understood, implemented, and monitored.
• Help to ensure any barriers to equality of opportunity are removed and to eliminate unfair and unlawful discrimination, giving everyone an equal chance to learn, work and live free from discrimination and prejudice.
• Any other duties as may be reasonably required.
• Act as an ambassador for The Bowes Museum at all times.