Marketing Analytics Manager: ROI Insights & Dashboards

Elsevier; Oxford; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A global information and analytics leader is hiring for a Manager, Reporting & Analytics to enhance decision-making across teams. This role requires solid B2B marketing analytics experience, strong Tableau proficiency for data analysis and visualization, and the ability to communicate insights effectively to both senior leaders and technical teams. The candidate will identify reporting gaps, partner with Sales and Product teams, and ensure consistent metric definitions, all aimed at improving Marketing ROI and pipeline contribution.

Benefits

Generous holiday allowance

Health screening and medical benefits

Learning and development opportunities

Employee discounts

Wellbeing programs

Flexible working hours

Qualifications

• Solid analytics experience in B2B marketing with proven impact on ROI.
• Strong Tableau skills for analysis and presentation.
• High attention to detail in data checks and documentation.
• Confidently communicate insights to senior leaders.
• Knowledge of web analytics linking data to ROI.
• Practical approach managing competing priorities.

Responsibilities

• Analyze data in Tableau to identify trends and forecasts.
• Create visual presentations from analysis for various audiences.
• Identify and fix reporting gaps and data issues.
• Collaborate across departments to align metrics.
• Reconcile marketing spend with outcomes.

Skills

B2B marketing analytics

Tableau

Attention to detail

Confident communication

Web analytics with Adobe Analytics

Basic SQL

Tools

Tableau

Adobe Analytics

Job description

A global information and analytics leader is hiring for a Manager, Reporting & Analytics to enhance decision-making across teams. This role requires solid B2B marketing analytics experience, strong Tableau proficiency for data analysis and visualization, and the ability to communicate insights effectively to both senior leaders and technical teams. The candidate will identify reporting gaps, partner with Sales and Product teams, and ensure consistent metric definitions, all aimed at improving Marketing ROI and pipeline contribution.