Marketing Analytics Manager

Skyscanner; Bristol; On-site; GBP 70,000 - 85,000; Full time

Job summary

A leading global retailer is seeking a senior analytics leader to elevate analytics maturity and optimize media investment strategies across Europe. This role involves acting as a strategic connector between category teams and analytics excellence, leading budget-setting frameworks, and interpreting marketing mix modeling outputs. The ideal candidate should have a strong background in analytics and the ability to present complex data clearly to senior stakeholders. Competitive salary of up to £85,000 plus benefits offered.

Benefits

Competitive salary

Modern, AI-enhanced analytics environment

Qualifications

• Strong background in analytics, econometrics, MMM, or marketing science.
• Experience in a media, marketing, or FMCG analytics environment.
• Ability to simplify complex data for non‑technical senior stakeholders.

Responsibilities

• Act as the strategic connector between category teams and analytics excellence.
• Own the annual budget-setting process across multiple product categories.
• Support markets with calibration of response curves into planning systems.

Skills

Analytical skills

Project management

Client presentation

Education

Background in analytics or marketing science

Tools

Python/R

Job description

Marketing Science / Applied Analytics

Global Retailer via Marketing Consultancy – London, United Kingdom

Up to £85,000 + benefits

Delivered exclusively by DATAHEAD

DATAHEAD is partnering with a major global organisation undergoing a large-scale transformation of its media, data, and analytics function across Europe. We are supporting the build-out of a regional analytics team responsible for driving data‑driven investment strategy, advanced measurement, and marketing effectiveness across multiple markets.

We are now seeking a senior analytics leader who can blend technical expertise with strong commercial and client‑facing skills. This role sits above market, working with regional stakeholders to elevate analytics maturity, shape media investment decisions, and implement measurement best practice at scale.

The Role

You will act as the strategic connector between category teams and analytics excellence. You'll lead regional budget‑setting frameworks, interpret and operationalise marketing mix modelling outputs, and turn complex data into clear, actionable guidance for senior stakeholders.

You will work in a high‑performing regional team, partnering closely with analytics directors, investment teams, and local market leads across Europe.

Analytics & Investment Strategy

• Own the annual budget‑setting process across multiple product categories.
• Apply Marketing Mix Models, response curves, and FMCG benchmarks to guide optimal media investment.
• Build consolidated analytics outputs and translate these into recommendations.

Measurement Excellence

• Interpret performance across key touchpoints (e.g., search, video, retail/digital media, TV).
• Feed insights into regional principles and help refine best‑in‑class measurement frameworks.

Market Enablement

• Support markets with calibration of response curves into planning systems.
• Collect and consolidate market‑level data assets to localise sufficiency guidelines.
• Upskill regional teams on analytics concepts such as reach, frequency, GRPs, carryover, multimedia measurement, brand vs. demand generation.

Leadership & Stakeholder Management

• Present confidently to senior stakeholders across multiple markets.
• Act as a consultant and trusted advisor to investment and marketing teams.
• Manage multiple analytics projects while mentoring junior team members.

What You Bring – Essential

• Strong background in analytics, econometrics, MMM, or marketing science.
• Experience in a media, marketing, or FMCG analytics environment.
• Ability to simplify complex data for non‑technical senior stakeholders.
• Confident presenter with a track record of influencing senior teams.
• Strong project management skills across multiple workstreams and markets.

What You Bring – Preferred

• Experience in budget setting and media investment strategy.
• Exposure to attribution, A/B testing, lift analysis, or response curve modelling.
• Familiarity with Python/R (or willingness to learn).
• Background from analytics consultancies or platform marketing science teams.

Why This Role?

Drive analytics excellence across dozens of European markets.

Operate in a role that blends technical depth, strategy, and senior client advisory.

Work in a modern, AI‑enhanced analytics environment.

Join a growing regional team with a mandate to transform how marketing decisions are made.