Marketing Analytics Manager

British Veterinary Association; Bristol; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading veterinary organization in the UK is seeking an analytical professional to enhance its CRM strategy. The role involves analyzing customer interactions, building reporting suites in Power BI, and executing AB tests. Candidates should have strong SQL skills and a degree in a related field. Benefits include competitive salary, 26 days annual leave, and work-life balance initiatives.

Benefits

Work-life balance

26 days annual leave

Employee wellbeing initiatives

Pension

Discretionary bonus

Discounted staff pet care

Qualifications

• Strong analytical skills for complex datasets.
• Experience with SQL and Power BI, including DAX.
• Proven experience in AB testing design.

Responsibilities

• Analyse customer interactions to improve CRM performance.
• Build a comprehensive CRM reporting suite.
• Design and execute AB tests for campaign impact.

Skills

Analytical skills

Advanced SQL skills

Power BI expertise

AB testing design

Education

Degree in Mathematics, Statistics, Data Science, or Economics

Tools

Power BI

Google BigQuery

Job description

About us

Healthy animals and happy owners - that's the goal.

We are IVC Evidensia, and we are on a mission to build the world's best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.

About the role

In this role, you'll be the analytical backbone of our CRM strategy—measuring campaign effectiveness, uncovering customer behaviour patterns, and identifying opportunities to improve retention and lifetime value. You'll ask the right questions, build robust analytical frameworks, and deliver insights that shape our marketing decisions.

What You\'ll Do

• Analyse customer interactions across digital channels to improve CRM performance.
• Build and maintain a comprehensive CRM reporting suite using Power BI.
• Design and execute AB tests to measure campaign impact and incrementality.
• Collaborate with cross-functional teams including Data Engineering and CRM platform owners.
• Present findings in a clear, commercially-minded format to stakeholders.

What you\'ll bring

• Strong analytical skills with experience sourcing and processing complex datasets.
• Advanced SQL skills across platforms and data warehouses (Google BigQuery preferred).
• Power BI expertise including DAX, time intelligence, and complex data modelling.
• Proven experience in AB testing design, execution, and statistical analysis.
• Degree in Mathematics, Statistics, Data Science, Economics, or a related field.

Bonus Skills

• Experience writing analytical scripts in R or Python.
• Understanding of data pipeline processes and collaboration with Data Engineering teams.
• Familiarity with CRM platforms like Emarsys, Braze, or Salesforce Marketing Cloud.
• Skilled in customer lifetime value analysis, segmentation, and churn modelling.
• Ability to navigate and influence within a large, multi-national organisation.

Desirable (but not essential)

• Experience in subscription-based or ecommerce businesses.
• Background in veterinary or pet-related industries.
• A genuine love for pets-because we do too!

What We Offer

At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from:

• Work-life balance
• 26 days annual leave
• Initiatives focused on employee wellbeing
• Pension
• Discretionary Bonus
• Discounted staff pet care

Following receipt of your application, you will be contacted by one of our experienced recruitment team.

At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging. We are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.