Marketing Analytics Manager

Informa Markets in Asia; Abingdon; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing analytics firm is looking for a Marketing Analytics Manager in Abingdon, UK. This role involves supporting the marketing team with data-driven decisions, managing projects, and creating insights for enhanced marketing strategies. The ideal candidate should possess advanced Excel skills, familiarity with Google Analytics, and experience with data visualization tools like Power BI. The position offers a competitive salary, a generous benefits package, and a flexible working model.

Benefits

Competitive salary plus 10% bonus

Excellent work/life balance

25 days annual leave plus a day off for your birthday

4 paid volunteering days

Company funded private medical insurance

Employee assistance programme

Share Match plan

Pension scheme

Life assurance

Qualifications

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation and report creation.
• Advanced knowledge of Google Analytics.
• Experience in SQL and working with marketing data.

Responsibilities

• Support the Marketing team to make strategic data decisions.
• Design and optimize marketing reporting and dashboards.
• Create reports and presentations on marketing performance.
• Conduct analysis to drive marketing performance.

Skills

Advanced Excel

Data manipulation

Data visualization

Google Analytics

SQL

A/B testing

Problem solving

Outstanding communication

Tools

Power BI

Alteryx

Python

R

BigQuery

Marketing Cloud

Sprinklr

Contentsquare

Google Tag Manager

Job description

Job Description

Taylor & Francis Group has an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make commercial recommendations. You’ll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

What You'll Be Doing

• Supporting the Marketing team to make strategic, data first decisions by:
  • Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
  • Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
  • Supporting A/B test initiatives to enhance conversion rates and customer engagement.
  • Conducting analysis and creating actionable insights to drive marketing performance including:
    • Campaign and channel tracking
    • Benchmarking and goal setting
    • Customer behaviour and segmentation
  • Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.
• Line‑management of junior members in the team.

Qualifications

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self‑development.
• Experience with the following would be beneficial: Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Additional Information

Location: The successful candidate will be able to utilise our balanced working model. Candidates must live within a commutable distance of our Milton Park office in Oxfordshire and attend a minimum of 3 days per week in‑person.

Closing Date: Applications will close on 24th October 2025.

What We Offer In Return

• Competitive salary plus 10% bonus
• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well‑being support
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non‑merit based factor.