Marketing Analytics Lead - Data-Driven Growth & Attribution

Lloyds Banking Group; Chester; Hybrid; GBP 47,000 - 54,000; Full time

Job summary

A major UK bank is seeking an Assistant Manager in Marketing Analytics to evaluate marketing performance and support data-driven strategy. The role requires 1-2 years of Python experience and skills in analytics tools to derive actionable insights that influence marketing decisions. You will develop machine learning models, analyze various marketing channels, and present findings to diverse stakeholders. This position offers a hybrid working model along with a competitive salary and excellent benefits.

Benefits

Generous pension contribution up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

28 days holiday plus bank holidays

Wellbeing initiatives and generous parental leave policies

Qualifications

• 1-2 years of hands‑on Python development experience in data science or ML contexts.
• Proficiency with Python libraries like Pandas, NumPy, Scikit‑Learn.
• Familiarity with CI/CD pipelines and deploying ML models.

Responsibilities

• Develop and maintain attribution machine learning models.
• Analyse campaign performance to identify trends and opportunities.
• Translate complex data into clear insights for stakeholders.

Skills

Marketing analytics

Data-driven decision making

Analytical skills

Communication skills

Tools

Python

SQL

Google Analytics

Power BI

Job description

A major UK bank is seeking an Assistant Manager in Marketing Analytics to evaluate marketing performance and support data-driven strategy. The role requires 1-2 years of Python experience and skills in analytics tools to derive actionable insights that influence marketing decisions. You will develop machine learning models, analyze various marketing channels, and present findings to diverse stakeholders. This position offers a hybrid working model along with a competitive salary and excellent benefits.