Marketing Analytics Engineer - BI/Reporting (Media)

Warner Bros. Entertainment; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company in London is seeking a Marketing Analytics Engineer to enhance media effectiveness reporting. The role involves translating complex data into actionable insights, collaborating with various teams, and analyzing marketing performance. Candidates should have 3+ years in marketing analytics, strong data visualization skills, and proficiency in SQL. This is a full-time position with competitive pay.

Qualifications

• 3+ years’ experience in marketing analytics, particularly media metrics.
• Experience with data visualization tools and reporting frameworks.
• Strong technical skills in Excel and SQL.

Responsibilities

• Lead reporting from various data sources for marketing teams.
• Develop reporting solutions to inform global marketing strategies.
• Collaborate with data and marketing teams on campaign optimization.

Skills

Marketing analytics

Data visualization

SQL

Digital media ecosystem understanding

Presentation skills

Tools

Google Analytics

Looker

Google Marketing Platform

Excel

Job description

Pay Competitive

Location London/England

Employment type Full-Time

Job Description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next.

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

JOB TITLE: Marketing Analytics Engineer - BI/Reporting (Media)

LOCATION: London, UK

REPORTS TO (Title): Marketing Data Solutions & Analytics Engineering Manager

Your New Role…

The Marketing Analytics Engineer (Media) will be responsible for enabling media effectiveness reporting and insights to all marketing teams supporting WBD streaming products and the newly launched platform. They will help translate complex data into actionable insights through storytelling dashboards and visualizations. They will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM/Lifecycle teams to provide clear strategic recommendations to drive incremental results for WBD Streaming. They are an experienced analytics professional who is truly passionate about marketing and data.

Your Role Accountabilities…

• Lead actionable reporting from user-level behavior data and multiple data sources, including information from data science, marketing, and media measurement platforms
• Coordinate closely with cross functional data teams (i.e., analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting/measurement frameworks which ultimately enable our dashboard development
• Develop effective reporting solutions to empower data-driven strategies & decisions for global marketing teams
• Translate and present complex data into actionable insights through analytic deep dives and dashboards
• Collect reporting/analysis requirements, work with the engineering team to ensure proper data flow, and partner with growth media teams to provide clear strategic recommendations to drive incremental results for WBD DTC product(s)
• Performing post campaign analysis to provide strategic insights and recommendations
• Collaborate with Growth Marketing teams on cross channel messaging and strategies to optimize multi-channel campaigns
• Apply data knowledge to synthesize findings for executive presentations

Qualifications & Experience…

• 3+ years’ experience in marketing analytics, with a particular focus on media metrics (paid & organic)
• 3+ years’ experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus
• Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs (Apps Flyer) and Site Analytics tools (Google Analytics)
• Strong technical skills are required, including experience with Excel, SQL (LookML a plus), mining, data visualization, and designing analytics/reporting data layers
• Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy
• Proven track-record of developing campaign strategies, executing, measuring, and delivering performance insights
• Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels
• Understand how Media Mix Modeling and Attribution Models are used to drive strategy decisions
• Experience setting up and measuring iterative A/B test analysis to inform BAU strategies
• Self-starter with a team player mindset, capable of seeking out and building the necessary relationships throughout the business to achieve success
• Strong presentation, interpersonal, and communication skills are a must. The ability to communicate effectively with leadership and cross-functional team with the capability of explaining data concepts to users with varying data backgrounds
• Advertising Agency experience a plus or working in media analytics at another entertainment company

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [e-mail].

About the company

WARNER BROS. is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A WarnerMedia Company, the fully integrated, broad-based Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, video games, product and brand licensing, and broadcasting.