Marketing Analyst

Sadaqat Group; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic retail company is seeking a Marketing Analyst to join their fast-growing team in Birmingham (hybrid). The Analyst will turn customer and campaign data into actionable insights, enhance customer engagement, and support marketing strategy across multiple channels. Key skills include strong SQL and proficiency in data visualization tools like Power BI and Tableau. This company offers a competitive salary range of £40,000 to £55,000, reflecting the importance of data-led decisions in their operations.

Qualifications

• Experience as a Marketing Analyst or similar in a retail or consumer-focused environment.
• Strong SQL skills to extract, manipulate, and analyze large datasets.
• Experience with data visualisation tools like Power BI or Tableau.

Responsibilities

• Analyse marketing campaign performance providing actionable recommendations.
• Deliver reporting dashboards and visualisations to stakeholders.
• Manage marketing data quality and support integration of new data sources.

Skills

Marketing

Google Analytics

Data Visualization

Loyalty Marketing

Customer Segmentation

Attribution Modeling

Education

Degree in numerical business or marketing-related discipline

Tools

Power BI

Tableau

Salesforce Marketing Cloud

SQL

Job description

Overview

Marketing Analyst

Location : Birmingham - Hybrid

Salary :

Were looking for an analytical and commercially minded Marketing Analyst to join a fast growing retail environment and play a key role in driving data led marketing decisions. Youll turn customer and campaign data into actionable insights that shape marketing strategy optimise spend and enhance customer engagement.

This is an opportunity to work across multiple marketing channels (digital CRM and brand) supporting the delivery of high-impact campaigns that deliver measurable ROI.

Role & Responsibilities

• Analyse marketing campaign performance across digital CRM and offline channels providing actionable recommendations to optimise activity.
• Partner with marketing ecommerce and trading teams to measure the impact of promotions loyalty activity and brand campaigns.
• Deliver reporting dashboards and visualisations (Power BI Tableau or similar) to communicate results and trends to key stakeholders.
• Use customer and transactional data to segment audiences understand behaviour and identify opportunities for retention and acquisition.
• Support forecasting budgeting and A / B testing with insight-driven recommendations.
• Manage marketing data quality and support integration of new data sources into the analytics environment.
• Work closely with data and BI teams to ensure consistent measurement frameworks and reporting standards.

Skills & Experience

• Experience as a Marketing Analyst Insight Analyst or similar in a retail ecommerce or consumer-focused environment.
• Strong SQL skills with the ability to extract manipulate and analyse large datasets.
• Proficient in data visualisation tools (Power BI Tableau or Looker).
• Comfortable working with CRM campaign performance and digital marketing data (Google Analytics Meta PPC email etc.).
• Excellent communication skills able to translate complex data into clear actionable insights for non-technical stakeholders.
• Strong commercial mindset with an understanding of customer behaviour sales performance and marketing ROI.
• Ideally degree-educated in a numerical business or marketing-related discipline.

Required Experience

IC

Key Skills

• Loyalty Marketing
• Marketing
• Google Analytics
• Pardot
• Attribution Modeling
• Pivot tables
• Salesforce Marketing Cloud
• Data Visualization
• Tableau
• Customer Segmentation
• Market Research
• Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 40000 - 55000