Marketing Administrator

Matchtech; Gloucester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic technology firm in the UK is seeking a Marketing Administrator to join their fast-paced marketing team. This permanent position involves overseeing lead generation initiatives through multi-channel campaigns, nurturing opportunities, and creating engaging content. Ideal candidates have a strong B2B marketing background and excellent project management skills. The role offers a competitive salary and various opportunities for professional development.

Benefits

Competitive salary

Professional development opportunities

Employee benefits package

Qualifications

• Proven experience in a B2B marketing coordination, administration, or team leader role.
• Experience with multi-channel campaigns and creating content for different channel styles.
• Proven track record in identifying, nurturing, and converting leads.

Responsibilities

• Oversee and participate in the execution of marketing initiatives for lead generation.
• Manage nurturing of SQLs to Opportunities, ensuring communication channels are open.
• Deliver engaging content from ideation to completion.

Skills

B2B Marketing Coordination

Lead Generation

Content Creation

Project Management

Marketing Analytics

Communication Skills

Education

Degree in Marketing or Business

Tools

HubSpot

Canva

Office 365

LinkedIn Sales Navigator

Job description

Our client, a dynamic player in the technology sector, is seeking a Marketing Administrator to join their fast-paced marketing team. This permanent position will be crucial in generating qualified leads through multi-channel campaigns that align with the company's pipeline targets.

Key Responsibilities

• Lead Generation: Oversee and participate in the execution of marketing initiatives aimed at attracting new clients. Be accountable for generating a set number of leads per quarter through multi-channel campaigns.
• Liaise with external lead generation agencies to support campaign execution and optimisation.
• Analyse campaign data to identify trends, optimise future efforts, and ensure necessary activity levels are maintained.
• Pipeline Opportunity Management: Manage the nurturing of SQLs to Opportunities. Maintain open communication channels to ensure fresh opportunities from existing clients are nurtured and optimised.
• Content Creation: Deliver engaging content from ideation to completion with the support of your manager and team. Use AI tools to generate articles, images, videos, and other content.
• Act as co-host during webinars to ensure smooth running of online events.

Job Requirements

• Proven experience in a B2B marketing coordination, administration, or team leader role.
• Experience with multi-channel campaigns and creating content for different channel styles.
• Proven track record in identifying, nurturing, and converting leads.
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• Proficient in marketing analytics and reporting tools.
• Excellent communication and interpersonal skills.
• Experience with HubSpot, Canva, Office 365, LinkedIn Sales Navigator, and LinkedIn lead generation.
• Degrees in Marketing, Business, or related fields are beneficial but not required.

Benefits

• Competitive salary
• Opportunity to work on a variety of interesting and challenging projects
• Professional development and training opportunities
• Supportive and collaborative work environment
• Employee benefits package

If you possess the skills and experience required and are looking for a new opportunity to elevate your career, we would love to hear from you. Apply now to join our client's dynamic and talented team.