Marketing Activation Manager

Howden Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Howden is seeking a Marketing Activation Manager to turn global marketing priorities into market-ready activity and to translate global propositions into practical activation across regional teams. The role coordinates campaigns, content and tools, with a strong focus on localisation and delivery oversight.

You will work in a broad marketing generalist capacity, coordinating multiple workstreams, agencies and internal teams, while ensuring alignment with Howden’s brand standards and messaging.

Qualifications

• Broad marketing experience across campaign, content, proposition, product marketing, events, digital or related disciplines.
• Strong project or programme management capability.
• Excellent stakeholder-management and communication skills.
• Strong writing, editing and presentation skills.
• Practical creative and production capability.
• Commercially minded with growth focus.
• Comfortable in a matrixed, international environment.
• Confident user of digital and AI tools.

Responsibilities

• Take approved briefs through planning and delivery, coordinating workstreams and contributors.
• Coordinate content, design, digital, events and other activity to take programmes to market.
• Localise global propositions for regional audiences and adapt assets for local audiences.
• Produce and edit marketing materials; coordinate designers and agencies.
• Translate outputs into practical consultant and sales tools for enablement.
• Provide activation support across Product, Multinational and Global Practice priorities.
• Track delivery, adoption and engagement; capture lessons for improvement.

Skills

Broad marketing experience

Project/programme management

Stakeholder management

Writing and presentation

Creative/content capability

Commercial mindset

Digital tools

AI familiarity

Tools

Presentation design tools

Content editing tools

Marketing automation tools

Job description

Who are we?

Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries. People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

Part of the Global Employee Benefits Practice, the purpose of the Marketing Activation Manager role is to turn agreed Global Marketing priorities into effective, market-ready marketing activity and ensure that global propositions, campaigns, content and tools are translated into practical activation across the Global Practice and priority markets. The role owns the day-to-day delivery of agreed campaigns, launches and marketing workstreams, coordinating specialist contributors, shared services and agencies; adapting approved messaging and materials for different markets; and ensuring that outputs are adopted and used by regional and country teams. The role is a broad marketing generalist with strong project and delivery skills and practical creative/content capability.

Key Accountabilities

Campaign and programme activation

Take approved briefs through detailed planning and delivery, coordinating workstreams, milestones, dependencies, approvals and contributors.

Coordinate content, design, digital, events, video, email, social, sales tools and other activity required to take a programme to market.

Market activation and localisation

Work with regional and country marketing teams and EB leaders to understand how agreed global propositions and campaigns need to be adapted for local audiences, maturity and market context.

Adapt approved messaging and assets for local audiences and build practical market activation packs, toolkits, briefing materials and launch support.

Content, creative and asset production

Produce and edit day-to-day marketing materials and coordinate designers, copywriters, production partners and agencies where specialist support is required.

Maintain consistency with agreed Global Practice proposition, Howden brand standards and tone of voice, seeking specialist review where required.

Keep relevant content, templates, toolkits and assets organised and up to date so that teams can find and reuse approved materials.

Sales enablement and consultant support

Work with Sales Enablement to translate approved marketing, proposition, thought-leadership and product outputs into practical consultant and sales tools.

Support feedback loops with consultants and market teams so that enablement materials are practical, relevant and usable.

Global Practice and technology activation

Provide activation support across Product, Multinational and wider Global Practice priorities, helping turn complex product and proposition content into clear, usable materials that can be used by consultants and regional teams.

Build and maintain practical activation materials that help markets use central capabilities consistently and confidently.

Support rollout of agreed product and proposition messages while allowing for local adaptation.

Measurement, coordination and improvement

Act as the day-to-day marketing contact for allocated workstreams; track delivery, adoption and engagement; and elevate strategic or resourcing issues when needed.

Capture feedback, lessons learned and evidence of what is working across markets, using it to improve future activation plans.

Stakeholder coordination

Act as the day-to-day marketing contact for allocated delivery workstreams, ensuring stakeholders understand what is happening, what is needed from them and when outputs will be delivered.

Build strong working relationships with Global Practice leaders, regional and country marketers, Product, Sales Enablement and specialist marketing colleagues.

Capture requirements early, manage expectations and reduce rework by ensuring briefs and approvals are clear before production begins.

Skills & Experience

Broad marketing experience across campaign, content, proposition, product marketing, events, digital or related disciplines, with strong evidence of delivery from brief through to activation.

Strong project or programme management capability, with the ability to structure complex work, coordinate multiple contributors and keep delivery moving.

Excellent stakeholder-management and communication skills, with confidence working with senior stakeholders, subject-matter experts and colleagues across multiple markets.

Strong writing, editing and presentation skills, with the ability to simplify complex information and adapt messaging for different audiences.

Practical creative and production capability, particularly presentation design, content editing and development of marketing assets.

Commercially minded, with an understanding of how marketing activity should support growth, adoption and pipeline rather than simply producing outputs.

Comfortable working in a matrixed, international environment and managing multiple priorities without losing attention to detail.

Confident user of digital and AI tools and able to apply them responsibly to improve speed, quality and reuse.

Desirable Experience

Experience in Employee Benefits, insurance, professional services, technology or another complex B2B environment.

Experience adapting global campaigns or propositions for multiple countries or regions.

Experience working with Product, Sales Enablement or consulting teams to build practical market and client-facing tools.

Experience managing agencies, freelance specialists or shared-service teams.

Personal attributes

Practical, organised and delivery-focused, with a strong bias towards getting agreed work completed.

Curious and collaborative, willing to ask questions and understand the purpose behind a piece of work before executing it.

Comfortable moving between detailed production and wider commercial context.

Adaptable and pragmatic about when to use internal capability, shared services or external partners.

What do we offer in return?

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us: Our successes have all come from someone brave enough to try something new We support each other in the small everyday moments and the bigger challenges We are determined to make a positive difference at work and beyond Reasonable adjustments.

Reasonable adjustments

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Permanent Howden began in 1994, as just three people and a dog. Now there are 23,000 of us, and we're a leading global insurance group, managing $37bn of premiums for our clients. Our largest shareholder group is us - the people who work in the business - supported by three long-term, minority growth-equity partners who share our vision to build a business to last, one that will never be sold. The owner's mindset is something that's embedded in our culture; our people readily take ownership of their decisions, their actions, and their outputs. They’re invested in every sense. And we all know that by working together to drive the business forward, everyone will benefit from the extraordinary results we can achieve.