Market Researcher

Blue Light Card; Greater London; Hybrid; GBP 38,000 - 56,000; Full time

Benefits offered by this job

Hybrid working

Private Medical Insurance

Pension scheme

Annual bonus scheme

Blue Light Card discounts

Onsite parking

Job summary

Blue Light Card is seeking a Market Researcher to lead quantitative studies and market analysis in London, delivering decision-ready insights that shape propositions for members and partners.

You'll design surveys, track market trends, and inform strategy by combining behavioural data with survey findings, working with Commercial, Partnerships, and Marketing teams. This role offers hybrid working with offices in London and Leicestershire.

Qualifications

• Experience in quantitative research methods, including survey design and tracker studies, from brief to insight delivery.
• Solid grounding in market research, including competitor analysis, brand tracking, and category insight.
• Commercial awareness: connect findings to member needs, partner opportunities and business outcomes.
• Confidence working with Data and Analytics partners, interpreting behavioural data alongside survey evidence.
• Excellent communication skills with a track record of presenting to senior stakeholders.
• Experience in membership/retail/loyalty/FMCG environments is a bonus; familiarity with online research panels or community platforms helpful.

Responsibilities

• Design and run surveys, trackers, and quantitative studies end-to-end, from sample design to decision-ready findings.
• Track market trends, competitor activity, and category benchmarks to maintain an ongoing view of BLC's market position.
• Run brand health, pricing, and proposition research to inform commercial and marketing strategy.
• Partner with Commercial and Partnerships teams to turn questions into broader learning opportunities.
• Work with Data and Analytics teams to triangulate survey findings with behavioural data and experimentation outputs.
• Identify and prioritise high-impact research opportunities aligned to business goals; present evidence-based recommendations.
• Contribute to evolving how the research function operates and how impact is measured.

Skills

Quantitative research

Survey design

Market research

Brand tracking

Competitor analysis

Commercial awareness

Data collaboration

Communication skills

Membership/retail/FMCG familiarity

Job description

BLC exists to make life better for the people who keep us all safe. Our research team sits at the centre of how the business understands its members and its market - and we're looking for a researcher with expertise in quantitative and market research who brings real rigour to everything they touch.

You'll give the business a numbers led read on members, market position, and commercial opportunities - not just delivering research, but ensuring the evidence is trusted, well-designed, and used to drive decisions. Reporting to the Senior Research Manager, you'll work closely with Partnerships, Commercial, and Marketing teams, connecting member needs, market data, and partner opportunities to help shape stronger propositions.

It's a role for someone who doesn't wait to be briefed - who spots what the data is saying and brings it forward with clarity and confidence.

What You'll Do

• Design and run surveys, trackers, and quantitative studies end-to-end, from sample design through to analysis and delivery of decision-ready findings
• Track market trends, competitor activity, and category benchmarks to build a consistent, ongoing view of BLC's market position
• Run brand health, pricing, and proposition research to inform commercial and marketing strategy.
• Partner with Commercial and Partnerships teams to turn partner questions into broader learning opportunities, identifying where research can uncover category, proposition, or growth opportunities beyond the immediate brief
• Work closely with Data and Analytics teams to triangulate survey findings with behavioural data and interpret experimentation outputs
• Identify and prioritise high-impact research opportunities aligned to business goals, presenting evidence-based recommendations to senior stakeholders with clarity
• Contribute to evolving how the research function operates, helping define what success looks like and how impact is measured

What You'll Bring

• Experience in quantitative research methods, including survey design and tracker studies, with the ability to run studies independently from brief through to insight delivery
• Solid grounding in market research, including competitor analysis, brand tracking, and category insight
• Commercial awareness, with the ability to see beyond the immediate research question and connect findings to member needs, partner opportunities, and business outcomes
• Confidence working with Data and Analytics partners, interpreting behavioural data and experimentation outputs alongside survey evidence
• Excellent communication skills, with a track record of presenting evidence-based recommendations to senior and cross-functional stakeholders
• Experience in a membership, retail, loyalty or FMCG environment would be a bonus, as would familiarity with online research panels or community platforms

Our Culture

Our mission is simple: make heroes happy. Our members are real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning, what makes us want to think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We promote hybrid working, and value in-person collaboration so encourage time in our offices – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We're committed to building a diverse and inclusive team where different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

• 25 days annual leave plus public holidays and an additional day off for your birthday
• A Moments that Matter day – one extra day of leave each year to use for something that matters to you
• Buy and sell holiday scheme of up to 5 days
• A volunteering/fundraising day – one paid day each year to give something back to the community
• Annual company bonus scheme – linked to both company and individual performance
• Your own Blue Light Card and exclusive access to thousands of discounts
• Personal growth fund of £450 per year to invest in your development
• Private Medical Insurance that includes cover for pre-existing conditions
• Auto-enrolment pension scheme via salary sacrifice, with 100% of employer NI savings reinvested into your pension
• Enhanced Maternity, Partner, Adoption and Shared Parental Leave
• Colleague Assistance Programme – 24/7 confidential support whenever you need it
• Hybrid working and flexible hours
• EV charging and free parking onsite at HQ
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks and well stocked snack drawers!)

#LI-Hybrid

Market Researcher • London, England, United Kingdom