Market Research / Lead Generation Specialist

BSRIA Ltd; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading independent organization in the built environment is seeking a dynamic Lead Generation Specialist to focus on generating new leads and building a robust sales pipeline. The ideal candidate will have experience in B2B sales within the HVAC sector, demonstrate strong networking abilities, and be results-driven. The role offers competitive salary and benefits including workplace pension and annual holidays.

Benefits

Workplace Pension Scheme

Life Assurance

Online GP Support Services

26 Annual Holidays

Qualifications

• Previous experience in lead generation and B2B sales, ideally in HVAC, construction, or market intelligence.
• Proven skills in cold calling and networking.
• Experience with CRM and invoicing systems.

Responsibilities

• Proactively generate new leads through cold calling and networking.
• Build and maintain a strong sales pipeline.
• Develop targeted sales strategies for specific client personas.
• Achieve monthly and quarterly sales targets.

Skills

Cold calling

Networking

B2B sales

Communication skills

Negotiation skills

Interpersonal abilities

Tools

SugarCRM

MS Office

Job description

Job Title: Lead Generation Specialist

Location: Bracknell

Salary: Competitive dependant on experience

Job Type: Permanent, Full time (37 hours per week)

About BSRIA:

BSRIA is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, BSRIA delivers impactful insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation.

About The Role:

The Lead Generation Specialist role is a fantastic opportunity for a dynamic, results-driven sales-focused professional, with a focus on generating new leads and building a robust sales pipeline.

The ideal candidate will be comfortable networking, cold calling clients and have experience proactively creating new business opportunities. Experience in the HVAC, construction or market intelligence industries is highly valued, along with a "go-getter" attitude. The role also plays a critical role in expanding our client base, developing relationships, and driving revenue growth.

About your day:

• Proactively generate new leads through cold calling, networking, and market research, including re-engaging lapsed clients
• Build and maintain a strong sales pipeline, identifying potential clients and opportunities within the HVAC manufacturer sector, including OEMs, component manufacturers, and distributors
• Develop and execute targeted sales strategies ("Sales Plays") for specific client personas and market segments
• Achieve or exceed weekly, monthly, and quarterly call, lead, and sales targets
• Build and nurture relationships with key decision makers, including sales & marketing directors, product managers, strategy directors and market researchers
• Present and promote BSRIA's syndicated reports to prospective clients effectively
• Collaborate with internal teams (Research, Operations, and Finance) to ensure client requirements are met
• Maintain accurate records of all sales activities, ensuring opportunities are properly logged and tracked in the CRM throughout the sales cycle
• Stay informed about industry trends, competitor products, and market dynamics to identify new opportunities and maintain a competitive edge

About you:

• Previous experience in lead generation and B2B sales, ideally within HVAC, construction, market intelligence, or related industries
• Proven skills in cold calling, networking, and building client pipelines
• Strong communication, negotiation, and interpersonal abilities
• Self-motivated, results-driven, and able to prioritize tasks effectively in a fast-paced, high-pressure environment
• Experience with CRM and invoicing systems (e.g., SugarCRM, Dimension, FocalPoint) and proficiency in MS Office
• Prior experience in SaaS, DaaS, or market intelligence is a plus
• Excellent written and verbal English skills, with the ability to work independently or collaboratively in a team

• Embody integrity, accountability, and professionalism
• Promote a culture of respect and open communication both internally and externally
• Create a welcoming, engaging and collaborative environment that embraces equity, diversity and inclusion
• Approach challenges with a positive future-orientated attitude to maximise value
• Drive the successful execution and on-time delivery of tasks and projects, ensuring high-quality results and operational excellence
• Facilitate and embrace change, growth, innovation, and continuous improvement
• Commit to achieving commercial success with positive and impactful outcomes
• Champion BSRIA as the independent industry leader in providing practical, science-based solutions

Why join us:

• Workplace Pension Scheme
• Life Assurance - 4 times annual salary
• (email address removed) - Online GP Support Services
• 26 Annual Holidays (pro-rata) and additional Bank Holidays
• Eye Tests
• Electric Vehicle Charging point in the car park
• Employee Wellbeing Employee Assistance Programme (24/7 confidential service)

Please click on the APPLY button to send your CV and Cover Letter for this role.

Please Note: We are unable to provide sponsorship for this role so all applicants will need to already possess the right to live and work in the UK in order to be considered

As an equal opportunities employer, BSRIA is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply. Unfortunately, we are unable to offer visa sponsorship for this position. Applicants must already have the necessary right to work in the UK.

Candidates with the experience or relevant job titles of: Sales Executive, Business Development Manager, Business Development Executive, New Business Sales Executive, Sales Consultant, Lead Generation, Lead Generator, Sales Agent, Commercial Sales, Key Sales, Sales Professional, Cold Calling, BDR, BDM, BDE may also be considered for this role.