Market Research and Analysis Officer

Birmingham City University; Birmingham; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading educational institution in Birmingham is seeking a Market Research and Analysis Officer to provide vital insights for marketing and recruitment. Candidates should have a degree and strong skills in market research and data analysis, along with excellent communication skills. This full-time role offers a salary range of £38,050 to £44,131 per annum.

Qualifications

• Proven track record of marketing analysis and implementation.
• Experience with qualitative and quantitative market research.
• Excellent written and oral communication skills.

Responsibilities

• Undertake market research and analysis to support marketing objectives.
• Provide qualitative research expertise for marketing activities.
• Maintain and monitor competitor information.

Skills

Market research

Data analysis

Communication skills

Statistical analysis

Focus group management

Education

Degree or equivalent

Job description

Department Marketing & Communications Department Location Birmingham, West Midlands Salary £38,050 to £44,131 per annum Permanent Post Type Full Time Release Date 07 November 2025 Closing Date 23.59 hours GMT on Monday 24 November 2025 Reference M125002

The full-time starting salary is normally £38,050.00 per annum, with progression available in post to £44,131.00 per annum.

Grade: F

Full Time

Permanent

We are looking for a skilled market research, market intelligence or data insights/analysis professional to provide crucial insights that will underpin the strategies of the Marketing, Recruitment and Communications department and wider University.

Our Market Research and Analysis Officers play a crucial role in ensuring the University has access to a comprehensive range of market research and insights to facilitate data-led decision-making.

This is an exciting opportunity for an individual with strong market research, data analysis and communication skills. The role will be of particular interest to those with backgrounds in market research, customer insights, market intelligence or other roles working with quantitative and qualitative data or product development.

The postholder will be expected to manage complex data and audience insights, and translate them into intelligence and actions, assisting and liaising with colleagues to support their activities in marketing, communications, recruitment and admissions.

Responsibilities

• Undertake market research and analysis to support a diverse range of marketing objectives.
• Use application and enrolment insights, sector trends and other relevant data sources to provide informed recommendations on the development of the University’s subject/course portfolio.
• Design, test and implement quantitative research using the department’s survey platform.
• Provide qualitative research expertise and support to our marketing, communications and student recruitment activities by undertaking internal and external focus groups.
• Work with external research agencies to commission qualitative/quantitative research projects.
• Produce regular post-event survey analysis reports providing actionable insights and intelligence to a range of audiences.
• Undertake regular horizon scanning across a broad range of markets and stakeholder groups – identifying current and potential new developments, threats and opportunities.
• Provide crucial market intelligence to help develop the university’s course portfolio – ensuring new courses align with industry trends and student demand.
• Maintain and monitor competitor information to benchmark the University’s position in the market.
• Provide market research expertise, advice and guidance – verbally and in written reports to a range of key stakeholders.

Requirements

• A degree, or equivalent.
• Proven track record of marketing analysis, planning and the implementation of marketing and market research strategies
• Experience of commissioning or undertaking qualitative and quantitative market research
• Experience of planning, running and reporting on focus groups
• Experience of producing and disseminating complex reports
• Experience of defining, analysing and interpreting statistical informationExperience of forming and sustaining effective working relationships and networks
• Excellent written and oral communication skills
• Advanced IT skills, specifically the ability to work creatively with qualitative and quantitative data
• Ability to work under pressure, meet tight deadlines and manage competing priorities on own initiative
• Experience of marketing or insights roles within the higher education sector would be an advantage.

The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so and will be employed by Birmingham City University directly.

Birmingham City University is growing in quality and standing, with an academic STEAM agenda at the heart of our ambitions. We are transforming the lives of students and our communities, and want outstanding people to join us in taking us on the next stage of our exciting journey.

Our students learn through doing. They are empowered throughout their educational journey, achieving significant educational gain and personal transformation.

There has never been a better time to join us. Come and be part of the next exciting stage of our journey.

ABOUT BIRMINGHAM CITY UNIVERSITY

At the heart of our 2025 Strategy is our mission is to enable our students to transform their lives and to achieve their potential. Through our education and research, and the roles our graduates go on to play in the world, we not only support individuals to transform their lives, but we also play a part in transforming society.

Located in the centre of the UK’s second city, we are a university with a long heritage of innovation and of making, dating back to our origins in 1843 when we were founded as the Birmingham Government School of Design.

Our heritage of making through innovation and its application through knowledge exchange, and of creative research and practice, today finds it expression in our STEAM agenda, in our research and enterprise, and in our commitment to challenge-based learning. Working across disciplines, and delivering impactful research and enterprise, interdisciplinarity is at the heart of the continuing transformation of our academic portfolio.

OUR STAFF COMMUNITY

Birmingham is home to a rich and diverse range of communities. Our students reflect this rich cultural mix, and we are continuing to work to make sure that this is also reflected in our broader university community.

Birmingham City University values the quality and diversity of our staff. Our staff and student community is defined by our core values, which outline who we are as a University and how we work with each other. Our core values are we create opportunity, we think differently, and we build community.

We are committed to equality, diversity and inclusion, continuously reviewing and improving our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.

We hold an Athena SWAN Bronze award in recognition of our commitment to improving employment practices for the advancement of gender equality.

Our University is located in one of the most culturally rich and diverse Cities in the UK, and it is our ambition to be the University for Birmingham and the surrounding region. The events of 2020 have highlighted the stark inequalities that Black, Asian and Minority Ethnic Communities face and we are committed to removing the institutional barriers that our staff and students face and improve the representation, progression and success of staff and students from all backgrounds within higher education. To demonstrate this, we have signed up to the Race Equality Charter to show our commitment.

Birmingham City University has been recognised for its progress on LGBT+ equality with a Gold award in the Stonewall Index and have entered the Top 100 Employers 2023 for LGBT+ inclusion. Meanwhile, we are Disability Confident (Committed) and are on an exciting journey to advance our University to progress through the Disability Confident scheme.

We are also a Mindful Employer, which means we are committed to supporting the mental health and well-being of our staff, and we have also signed up to the Mental Health Charter led by student mental health charity Student Minds. Furthermore, we are signed up to The Technician Commitment – a university and research institution initiative supported by the Science Council and Gatsby Foundation – aiming to ensure visibility, recognition, career development and sustainability for technicians working in higher education and research.

WORKING AND LIVING IN BIRMINGHAM

The youngest city in Europe with under-25s accounting for nearly 40% of the population, Birmingham is a city full of energy and enthusiasm and is a great place to live and work.

Based in the heart of England, the city is easily accessible by road, rail and air. Birmingham New Street station has recently undergone major redevelopment, while the city is at the heart of the high-speed rail network, HS2. HS2 will provide new rapid rail travel connecting Birmingham City Centre to London and the rest of the network from the new Curzon Street Station – adjacent to Birmingham City University’s City Centre Campus – and will be one of the most environmentally friendly stations in the world.

The city’s appetite for progression is boundless, and it has been championing innovation since the earliest days of the Industrial Revolution, reflected in Birmingham City University’s new STEAMhouse building which opened in October 2022 and is home to an inter-disciplinary community of entrepreneurs, businesses, academic researchers, and students offering a wealth of support to companies of all sizes to boost growth through innovation to address commercial and societal challenges.

Birmingham is brimming with great theatres, museums, the world-famous Birmingham City University Royal Birmingham Conservatoire, as well as beautiful historical buildings and the iconic Library of Birmingham. It also has amazing concert and sporting venues including Edgbaston Cricket ground, which Birmingham City University has a long-standing partnership with. It also has amazing concert and sporting venues including Edgbaston Cricket ground, which Birmingham City University has a long-standing partnership with. It also has amazing concert and sporting venues...

Birmingham’s vibrant dining scene offers something for all tastes, including Michelin star restaurants, Spiceal Street at the Bullring, the Chinese Quarter, and the famous Balti Triangle.

The city also provides a great place to shop, being home the Bullring and Grand Central, the luxurious Mailbox Birmingham and the world-famous home of British bling - the Jewellery Quarter, which is home to Birmingham City University’s School of Jewellery.

From Harvey Nichols, Selfridges and the beautiful arcades and independents, to the city’s historic markets in Digbeth, the shops in Birmingham offer a plethora of choice.

BCU Values underpin how we work in achieving the ambitions set out in our Strategy and Priorities, and are the principles that unite the way we work together and for our students.