Market Intelligence & GTM Strategy Analyst

Hyperexponential Ltd; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Market Intelligence and GTM Strategy Analyst, where you'll play a pivotal role in shaping go-to-market strategies and driving data-driven decision-making. This position offers a unique opportunity to build market intelligence frameworks, support strategic planning, and collaborate with cross-functional teams to deliver actionable insights. With a culture that values initiative and innovation, you'll thrive in an environment that encourages ownership and creativity. If you're passionate about market dynamics and eager to make a significant impact, this role is perfect for you.

Benefits

£5,000 training and conference budget

25 days holiday plus 8 bank holidays

Company pension scheme

Mental health and therapy provision

Individual wellbeing allowance

Private healthcare insurance

Top-spec equipment

Regular remote hackathons

Team lunches and snacks

Fun office environment

Qualifications

• 2+ years in strategy, market intelligence, or consulting.
• Proven ability to interpret strategic insights from data.
• Passion for market dynamics and GTM strategy.

Responsibilities

• Map and maintain Total Addressable Market (TAM) models.
• Support GTM strategy and contribute to strategic planning.
• Drive data-backed recommendations for high-impact decisions.

Skills

Strategic Analysis

Market Intelligence

Data Analysis

Communication Skills

SQL

Excel/Sheets

BI Platforms

GTM Strategy

Project Management

Education

Bachelor's Degree

Master's Degree (Preferred)

Tools

Power BI

Looker

Tableau

ZoomInfo

Cognism

Clay

Job description

Market Intelligence & GTM Strategy Analyst

Our Market Intelligence and GTM Strategy Analyst is the first hire in the newly formed Revenue Intelligence function at hyperexponential. Reporting to Kate Hillier Isaac, the VP of Revenue Operations & Intelligence (ROI), this team transforms data into strategy and strategy into action.

We chart the course for growth by defining where we're going, why it matters, and how to get there, powering everything from GTM planning and competitive analysis to strategic initiatives and board-level insights.

Your Mission

As the Market Intelligence and GTM Strategy Analyst, your mission is to be the analytical engine and strategic thought partner to our go-to-market decision makers. Your work will help shape GTM strategy and ensure we stay ahead in a fast-changing market. There are two key pillars:

1. Market Intelligence

Build a market intelligence engine that enables us to deeply understand our addressable market. Where to play, how to win, and how to focus, by surfacing insights at both the macro (market) and micro (account) level, and equipping our go-to-market teams with tools and processes that make those insights easily accessible and actionable.

2. GTM Strategy Enablement

Support strategic planning through quarterly and annual planning processes, and lead internal consulting-style projects that address key strategic and operational questions, providing rigorous, insight-led analysis that clarifies where we are, what’s working, and what should change.

Key Responsibilities

Note: hx is still a relatively early-stage business, and our culture prizes initiative highly - as such, this section is a good indicator of your role, but the list isn’t exhaustive.

Key Responsibilities

1. Map and Maintain Our Total Addressable Market (TAM)

   • Build and maintain dynamic models of TAM, SAM, and SOM by segment, vertical, and geo.

   • Build these models into our existing tools and processes, to enable data-driven operations across our GTM teams

2. Evolve and Operationalize ICP

   • Define, refine, and score Ideal Customer Profiles across stages, using behavioural, firmographic, and intent signals.

3. Enable Marketing & Sales with Account-Level Insight

   • Identify trends across the market, key accounts, and competitor moves, while providing clear views of market coverage, whitespace, penetration, and account prioritisation to shape campaigns, territory planning, and sales focus.

4. Lead Strategic Insight Projects

   • Drive internal projects that tackle key strategic or operational questions—partnering across functions to deliver data-backed recommendations that inform high-impact decisions.

5. Support GTM Strategy & Planning

   • Contribute to strategic planning processes, such as annual planning, territory design, and support QBR/Board preparation with insight-rich analysis.

Experience and Skills

• 2+ years experience in strategy, market intelligence, analytics, or consulting

• Proven ability to work independently, think objectively, and interpret strategic insights from both internal and external data.

• High intellectual curiosity and a passion for market dynamics and GTM strategy

• Proficiency in data tools: Excel/Sheets, SQL, BI platforms (e.g., Power BI, Looker, Tableau); experience with enrichment tools (e.g., ZoomInfo, Cognism, Clay) a plus.Experience with specific technologies is less important than a proven capability to quickly grasp new tools, showcasing a broad exploration of technologies driven by enthusiasm for the field.

• Experience, and just as importantly, passion and demonstrable enthusiasm, for working with LLMs, prompting skills, and other AI tools and bots

• Excellent communication skills (written and verbal) for effective team collaboration, capable of building strong relationships at all levels within the organization. Able to simplify complexity into clear, compelling frameworks

Nice to Have (But Not Essential)

• Background in B2B SaaS, familiarity with common go-to-market motions and metrics

• Exposure to or understanding of the insurance industry, its dynamics, and buying processes

• Practical experience with TAM modeling, market segmentation, and account scoring methodologies

• This role would be suited to someone who has a technical research background and is now looking to develop their practical commercial skills

Who You Are

We’re building a team of full-stack strategic operators, technical generalists who are as comfortable with SQL as they are with storytelling. You’ll thrive here if:

• You're a nerd for GTM: fascinated by strategy, motion, and execution

• You take ownership end-to-end, learning what you need to get the job done, without relying on support tickets

• You’ve got a startup mindset: scrappy, hands-on, and not afraid to lead from the front

• You use AI and automation to accelerate execution, not just talk about it

• You deliver impact through scalable systems and processes, not one-off requests

• You bring clarity, discipline, and a continuous improvement mindset to everything you do

• You’re excited to enable a data-driven culture across our GTM teams

What do we offer?

• £5,000 for individual and group training and conference budget

• 25 days’ holiday plus 8 bank holiday days (33 in total)

• Company pension scheme via Penfold

• Mental health and therapy provision via Spectrum.life

• Individual wellbeing allowance viaJuno

• Private healthcare insurance through AXA

• Top-spec equipment (laptop, screens, mechanical keyboards, etc)

• Regular remote hackathons, lunch & learns, socials and games nights

• Team lunches, snacks, drinks fridge, fun office @ The Ministry

Interview Process

• Initial call with our Talent team to begin the process

• In-depth interview with our Kate Hillier Isaac

• Skills assessment / test and scenario-based interview

• Values interview with two of our Senior Leadership team

• We make an offer!

Diversity @ hyperexponential

We are committed to diversity and equal opportunity. We’re a talented and high-energy, but low-ego and kind team who believes that the more inclusive we are, the better our work and culture is. We are not yet where we want to be in terms of balance, but it is our mission to build a team that represents a variety of backgrounds and perspectives and we are working hard towards that goal.

Check out our blog athttps://www.hyperexponential.com/blog

Please note that background checks will be conducted as part of the hiring process to ensure compliance with our governance policies. We handle all background checks sensitively and in full compliance with relevant regulations. All applicant data will be processed in accordance with data protection regulations and our privacy policy.