Manager, PR - Coach & Kate Spade - 12-Month FTC

TAPESTRY; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global house of brands is seeking a PR Manager to execute media strategies for luxury brands. The role focuses on developing influencer campaigns and mentoring junior team members. Ideal candidates will have communications experience at a senior level in the fashion industry, excellent communication skills, and a proactive attitude towards problem solving.

Benefits

Hybrid working – 3 days in office, 2 days remote

Learning & development opportunities

Private healthcare with health assessment

Qualifications

• Communications experience at PR manager level in the luxury or premium fashion space.
• Proven success in building high-impact, influencer campaigns.
• Excellent written and verbal communication skills.

Responsibilities

• Execute earned media strategies for Tapestry brands.
• Mentor and develop junior PR team members.
• Monitor and maintain knowledge of media landscapes.
• Cultivate industry contacts and relationships.

Skills

Communications experience

Initiative

Influencer campaign development

Job description

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, and you can count on this: here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands committed to innovation, optimism, and inclusion. The primary purpose of this role is to work closely with the PR team lead to execute editorial, celebrity, and influencer strategy for Tapestry brands across the EMEAI region.

What Tapestry can offer you:

• Hybrid working – 3 days in office, 2 days remote
• Option to finish early on a Friday (Flex Fridays)
• 1 paid volunteering day per year and opportunities to volunteer with global projects
• Learning & development opportunities
• Internal mobility & career progression
• Regular social events – seasonal & cultural
• Equity inclusion & diversity initiatives, including employee resource groups & regional inclusion council

Other benefits include:

• 25 days holiday in addition to bank holidays
• Multi‑brand discount up to 50% off
• Private healthcare with health assessment (Bupa)
• Bupa rewards – financial wellbeing support and wellness discounts
• Private dental cover
• Free 24/7 support for family building, fertility and menopause with Maven
• Eyecare vouchers
• Employee assistance program
• Employer pension contribution
• Gym discount
• Interest‑free season ticket loan
• Cycle‑to‑work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for.

Our Competencies for All Employees

• Courage – doesn’t hold back anything that needs to be said; provides direct, truthful, and actionable feedback.
• Creativity – comes up with new and unique ideas and makes connections among unrelated concepts.
• Customer focus – is dedicated to meeting internal and external customers’ expectations and requirements.
• Dealing with ambiguity – effectively copes with change and can act without having the total picture.
• Drive for results – is consistently one of the top performers and pushes self and others for results.
• Interpersonal savvy – builds constructive relationships and uses diplomacy and tact.
• Learning on the fly – learns quickly and experiments to find solutions.

Our Competencies for All People Managers

• Strategic agility – sees ahead clearly, anticipates future trends, and creates competitive strategies.
• Developing direct reports and others – provides challenging assignments and engages in development discussions.
• Building effective teams – creates strong morale, shares wins, and fosters open dialogue.

Responsibilities

• Successfully execute earned media strategies for Tapestry brands Coach and Kate Spade New York, with support of PR Coordinator and PR Intern.
• Mentor and develop junior PR team members.
• Continuously monitor and maintain up‑to‑date knowledge of the media, celebrity, and influencer landscapes across the EMEAI region to identify relevant talent and cultural trends.
• Maintain and cultivate exceptional industry contacts and relationships on behalf of Tapestry brands.

Media relations / Editorial

• Responsible for the team’s delivery of consistent, strategically aligned media coverage via proactive placements of key products and brand messages.
• Deliver high‑visibility editorial placements leveraging access to talent, brand executives, and exclusive assets where appropriate.
• Ensure all press assets and brand announcements are shared with international markets and their PR agencies.

Talent

• Responsible for end‑to‑end execution of seasonal influencer campaigns with support of partner agencies.
• Oversee influencer and celebrity product seeding campaigns & initiatives.
• Generate high‑visibility and culturally relevant influencer placements and celebrity dressing placements.

Events

• Coordinate and attend brand‑hosted events including NYFW shows and activations, host/manage guests in collaboration with PR team lead.
• Support Tapestry PR & marketing team leads with execution and amplification of brand partnerships, campaign activations and events, working cross‑functionally as needed.
• General administration duties including but not limited to budget tracker ownership, contracting and legal admin, coverage reporting and analysis utilising Launchmetrics and Tapestry’s social media analytics platforms.

Qualifications

• Communications experience at PR manager level in the luxury or premium fashion space.
• Proven success in building high‑impact, influencer campaigns, generating earned media coverage and celebrity placements.
• Excellent written and verbal communication skills.
• Proactive & problem‑solving attitude with a track record of driving projects forward by taking initiative and making things happen.

Req ID: 122718