Manager, Performance Marketing (EMEA/APAC)

Addepar; City Of London; On-site; GBP 80,000 - 110,000; Full time

Job summary

A leading global technology company in London is seeking an experienced Manager, Performance Marketing to drive brand awareness and market expansion across the EMEA and APAC regions. The role involves developing data-driven marketing strategies and executing localised campaigns. The ideal candidate will have over 8 years of B2B marketing experience in the financial services sector and a strong understanding of regional marketing landscapes.

Qualifications

• 8+ years of experience in driving growth in financial technology or wealth management.
• Strong understanding of cultural nuances in EMEA/APAC.
• Ability to translate marketing goals into measurable ROI.

Responsibilities

• Develop and drive a data-driven marketing strategy.
• Own development and execution of marketing campaigns.
• Collaborate with sales and partner teams.
• Track success and provide data-driven insights.

Skills

B2B financial services marketing

Data-driven marketing strategy

Understanding of EMEA/APAC landscape

Fluency in English

Job description

Manager, Performance Marketing (EMEA/APAC)

London, UK

Who We Are

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 50 countries, Addepar's platform aggregates portfolio, market and client data for over $8 trillion in assets. Addepar's open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune, Dubai, and Geneva.

The Role

Addepar is seeking a passionate and data‑driven Manager, Performance Marketing EMEA/APAC to drive our brand awareness and market expansion across the regions. This is an exciting opportunity for a marketing strategist to build and implement a regional marketing strategy that fuels Addepar's continued growth. This leader will be responsible for developing and driving a comprehensive marketing strategy tailored for the EMEA and APAC regions. This position will drive all digital, paid, and traditional marketing for the regions, and play a key role in shaping Addepar's brand image and market presence.

What You’ll Do

• Develop and drive a data‑driven marketing strategy aligned with global and regional business objectives
• Own the development and execution of localised marketing campaigns across all channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth
• Stay abreast of industry trends and competitor activity in the EMEA/APAC wealth management technology space
• Collaborate closely with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals
• Track and measure the success of marketing campaigns and programs, and provide data‑driven insights to optimise performance

Who You Are

• 8+ years of experience in B2B financial services marketing, with a consistent track record of success in driving growth within the financial technology or wealth management industry
• Strong understanding of the EMEA and/or APAC marketing landscape and cultural nuances
• Ability to translate marketing goals into measurable return on investment and contribute to the achievement of overall business objectives
• Fluency in English, with additional European languages a plus

Our Values

• Act Like an Owner – Think and operate with intention, purpose and care. Own outcomes.
• Build Together – Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients – Exceed client expectations. Our clients’ success is our success.
• Drive Innovation – Be bold and unconstrained in problem solving. Transform the industry.
• Embrace Learning – Engage our community to broaden our perspective. Bring a growth mindset.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.