Manager, Marketing Transformation, UKI Studio+

EY; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

EY Marketing Transformation is seeking a Manager to lead client engagements that transform marketing strategies, operating models and customer engagement approaches. You will own delivery of high-impact outcomes across marketing transformation, campaign development, and data-driven performance optimisation.

This client-facing role requires strong leadership, strategic thinking, and the ability to manage complex programmes.

Qualifications

• Experience in marketing strategy, campaign management, or customer experience transformation.
• Strong understanding of digital marketing platforms, CRM systems, and analytics tools.
• Proven ability to lead complex projects and manage multidisciplinary teams.
• Exceptional communication, stakeholder management, and presentation skills.
• Experience in consulting or agency environments.

Responsibilities

• Lead client-delivery workstreams in marketing transformation, ensuring quality and timely outcomes.
• Advise client stakeholders and build trusted relationships with marketing leaders.
• Design scalable operating models and governance frameworks.
• Shape strategy and execution across digital, social, and traditional channels.
• Drive end-to-end campaign lifecycle optimisation and measurement.
• Translate data insights into actionable recommendations to improve ROI.
• Manage teams and mentor talent to foster high performance.
• Collaborate with EY Technology, Strategy, Tax, and People Consulting.
• Support business growth through proposals and client pitches.
• Ensure quality and compliance with EY standards.

Skills

Marketing strategy

Campaign management

Customer experience transformation

Digital marketing platforms

CRM systems

Analytics tools

Leadership of multidisciplinary teams

Stakeholder management

Communication & presentation

Consulting experience

Education

Bachelor's degree in Marketing, Business, or related field

CIM accreditation

Google Analytics certification

Adobe Analytics certification

Tools

CRM platforms

Marketing automation tools

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

About EY Marketing Transformation

Growth at EY comes from solving the most important challenges for our clients—helping them transform their marketing organizations to drive sustainable brand engagement, customer acquisition, and market leadership. The Marketing Transformation Team partners with organizations to reimagine marketing strategies, processes, and technologies, enabling high-performing teams and future-ready marketing capabilities.

We are a diverse group of marketing strategists, transformation consultants, and technologists. We deliver full-service business transformation, building a better working world by creating new ways to serve clients and help them grow—this is marketing re-imagined. Our team leverages advanced AI, analytics, and automation to unlock new opportunities and drive measurable impact.

The Opportunity

As a Manager in the Marketing Practice, you will lead key workstreams and deliverables within our client engagements focused on transforming marketing strategies, operating models, and customer engagement approaches. You will take ownership of delivering high-impact outcomes that span marketing transformation, campaign development, customer experience, and data-driven performance optimisation.

This is a client-facing role requiring strong leadership, strategic thinking, and the ability to manage complex programmes. You will be accountable for driving outcomes, managing teams, and ensuring the delivery of innovative marketing solutions that deliver measurable growth and lasting impact.

Key Responsibilities

• Lead client-delivery workstreams: Own the delivery of marketing transformation deliverables, ensuring quality and timely outcomes.
• Advise client stakeholders: Build trusted relationships with marketing leaders, guiding them through strategic decisions.
• Design scalable operating models: Develop marketing governance frameworks and organisational structures that enable efficiency and agility.
• Shape strategy and execution: Oversee the design of integrated marketing strategies across digital, social, and traditional channels.
• Drive campaign excellence: Ensure end-to-end campaign lifecycle optimisation, from concept through execution and performance measurement.
• Leverage analytics for impact: Translate data insights into actionable recommendations to improve ROI, customer acquisition, and retention.
• Manage teams and mentor talent: Lead and coach consultants, fostering capability development and a high-performance culture.
• Collaborate across EY: Work closely with Technology, Strategy, Tax, and People Consulting teams to deliver integrated solutions.
• Support business growth: Contribute to business development through proposal creation, client pitches, and thought leadership.
• Ensure quality and compliance: Maintain EY standards in project governance, risk management, and client delivery.

Required Skills & Experience

• Experience in marketing strategy, campaign management, or customer experience transformation.
• Strong understanding of digital marketing platforms, CRM systems, and advanced analytics tools.
• Proven ability to lead complex projects and manage multidisciplinary teams.
• Exceptional communication, stakeholder management, and presentation skills.
• Experience in consulting or agency environments.

Desirable Qualifications

• Degree in Marketing, Business, or related field.
• Industry-recognised accreditation (e.g., CIM).
• Certifications in digital marketing or analytics (e.g., Google Analytics, Adobe).

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.