Manager - Marketing Operations (2-20 yrs)

ADEXEC Limited; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing company in the United Kingdom seeks a qualified candidate to manage their marketing technology stack, analyze campaign performance, and oversee budget management. The ideal applicant will have experience in data analysis and strategy execution, along with strong collaboration skills to work with various departments. This role promises a dynamic work environment and opportunities for professional growth.

Qualifications

• Experience managing marketing technology platforms like CRM systems.
• Strong data analysis skills with the ability to provide insights.
• Experience in strategizing marketing plans and managing budgets.

Responsibilities

• Manage the marketing tech stack effectively.
• Analyze campaign performance and generate insightful reports.
• Coordinate and execute marketing campaigns across channels.

Job description

Responsibilities

• Manage the marketing tech stack: Select, implement, and maintain marketing technology platforms like marketing automation and CRM systems.
• Optimize processes: Develop and refine workflows to improve efficiency, such as the lead management process, and create new processes to meet business needs.
• Ensure data integrity: Maintain clean and organized marketing data to support accurate reporting and analysis.

Data analysis and reporting

• Analyze campaign performance: Monitor and analyze data to measure the effectiveness of marketing campaigns and provide insights for improvement.
• Generate reports: Compile and present reports on marketing performance to management.
• Track KPIs: Monitor and track performance against key performance indicators (KPIs) and business objectives.

Strategy and execution

• Coordinate campaign execution: Oversee the execution of marketing campaigns across various channels.
• Contribute to strategy: Help create and implement strategic plans to achieve brand awareness and build customer loyalty.
• Manage the budget: Develop and manage the marketing department's budget and track expenses against it.

Team and cross‑functional collaboration

• Liaise with other departments: Ensure marketing efforts are aligned with business objectives by collaborating with other departments, especially sales.
• Train and support staff: Provide training and development to the marketing team to ensure they are using systems and processes effectively.