Manager- Marketing

Unity Advisory; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A progressive advisory firm in the UK is seeking a Marketing Manager to lead their commercial marketing efforts. This role entails building a revenue-first marketing strategy, optimizing lead flow, and managing budgets to ensure ROI. The ideal candidate will have extensive experience in growth marketing and a solid understanding of AI marketing tools. The firm offers a hybrid working environment and values initiative and collaboration.

Qualifications

• 7+ years in growth marketing or sales-aligned roles within professional services, SaaS, or platform businesses.
• Proven track record of building and executing effective marketing strategies.
• Comfortable building from scratch and iterating fast.

Responsibilities

• Build a revenue-first marketing engine that drives pipeline growth.
• Map the buyer journey, design high-impact campaigns, and recruit ICP clients.
• Manage budgets and agencies to ensure measurable ROI.

Skills

Growth marketing

Sales alignment

Data-driven strategies

Content marketing

Digital marketing

Budget management

Collaboration

Tools

AI marketing tools

CRM systems

Campaign analytics

Job description

and leadership teams of ambitious businesses and their investors - enabling smarter decisions and faster execution. As we scale, we're looking for a Marketing Manager to build and lead our commercial marketing engine - shaping a go-to-market strategy that attracts the right clients, drives growth, and strengthens our position as a category-defining brand.

Responsibilities

• Build a revenue-first marketing engine that drives pipeline growth from first impression to closed deal.
• Map the buyer journey, design high-impact campaigns, and recruit Ideal Client Profile (ICP) clients.
• Bridge sales and marketing by aligning with service line leaders on targeting, qualification, and pipeline acceleration.
• Treat lead-flow as a product and continuously optimise.
• Work effectively with GTM Engineer and champion automation.
• Manage budgets and agencies with a commercial mindset, ensuring every investment delivers measurable ROI.
• Develop content that converts - from thought leadership to sales enablement engaging CFOs, COOs and transformation leaders.
• Lead corporate communications, PR, and media strategy to position Unity Advisory as a challenger brand in the advisory space.
• Oversee digital channels, including website and LinkedIn, ensuring each touchpoint informs, converts, and differentiates.
• Define LLM-optimisation alongside traditional SEO.
• Drive internal communications with leadership and function heads to align culture and messaging.
• Maintain brand consistency and clarity across all channels and materials.
• Measure, report, and optimise all marketing activities.
• Use data to double down on what works.
• Implement tech-enabled feedback loops to capture client insight and act on it.
• Champion AI-powered marketing and pipeline tools to improve targeting, forecasting, and conversion.
• Build strong cross‑functional relationships across delivery, product, and leadership teams.

Qualifications

• 7+ years in growth marketing or sales‑aligned roles within professional services (sector experience advantageous), SaaS, or platform businesses.
• Data‑driven and tech‑native, fluent in AI marketing tools, CRM systems, and campaign analytics.
• Proven track record of building and executing marketing strategies that drive measurable pipeline and revenue.
• Experienced across content, digital, social, and event marketing - with a sharp sense of what performs.
• Skilled at managing budgets, agencies, and multi‑channel campaigns.
• Strong communicator and collaborator with the ability to lead cross‑functional initiatives.
• Comfortable building from scratch and iterating fast - a proactive, hands‑on builder.

Working Environment

Working at Unity Advisory A truly hybrid and flexible working environment, we offer the opportunity to be at the forefront of AI‑driven advisory services. This is an exciting opportunity to join a fast‑growing startup where everyone shares a passion for building and growing the business. We're looking for people who take initiative, embrace challenges, and are motivated by making a real impact in a collaborative, supportive environment.

Additional Information

At Unity Advisory, we are committed to providing an inclusive and accessible recruitment process. In line with the Equality Act 2010, we will accommodate any suitable candidate requiring assistance to attend or conduct an interview. If you need any adjustments or support, please let us know when either scheduling your interview or in your application cover letter. We are dedicated to ensuring everyone has an equal opportunity to succeed and are here to support you throughout the process.

PLEASE NOTE: We do not accept unsolicited CVs from third‑party agencies.

About Unity Advisory

Unity Advisory is a new‑generation professional services firm built for an AI‑enabled world. We operate a lean, conflict‑free, and client‑centric model that integrates advanced technology and AI into every workstream. With no audit practice, we are free from traditional conflicts and legacy silos. This allows us to move faster, collaborate openly, and focus entirely on creating value for clients. Our flat structure and collaborative culture empower exceptional people to deliver exceptional work. We combine deep tax and transactional expertise with cutting‑edge AI and commercial insight to help clients navigate complex challenges faster, smarter, and with greater clarity. At Unity, we are redefining how expert advisory is delivered, one innovative engagement at a time.

The Role

Unity Advisory is a challenger advisory firm built for the AI‑enabled world. We operate a lean, conflict‑free, client‑centric model that embeds AI across all workstreams. We partner with CFOs