Manager, Growth

Runna; Greater London; On-site; GBP 61,000 - 67,000; Full time

Benefits offered by this job

Flexible working

25 days holiday

Runna & Strava subscriptions

Headspace membership

Health insurance

Job summary

Runna is building the leading training platform for runners in the UK. You will optimise the Runna Website, lead CRO and SEO initiatives, and drive growth from acquisition to app onboarding.

The role sits in a fast-paced Growth Team working with Product, Engineering and Marketing to deliver measurable improvements. You should have 1.5+ years in growth marketing and/or web product management, be data-driven, and thrive on experimentation.

Qualifications

• 1.5+ years proven experience in growth marketing and/or product management (web).
• You are data-driven, test-and-learn, and focused on measurable impact.
• You collaborate across multiple teams, influence stakeholders and move fast.

Responsibilities

• Manage Runna Website including pages, roadmap, and prioritisation.
• Drive CRO and multivariate testing using web experimentation tools.
• Own web-to-app flow and landing page strategy for acquisition channels.
• Measure and report SEO performance; implement programmatic SEO; optimise technical SEO.

Skills

Growth marketing

Product management

Data-driven

AB testing

Collaboration

Organisation

SEO

CRO

Tools

VWO

Statsig

WebFlow

Job description

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join.

What you'll be doing

Reporting to the Head of Growth, you’ll be focused on optimising web experiences to drive growth across key touchpoints. Your role will involve managing the Runna website, driving SEO efforts, and optimising web-to-app flows. Specifically, your responsibilities will include:

Runna Website

• Overseeing Runna Website: including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation.
• Working closely with engineering and design teams to ensure high quality delivery against the roadmap.
• Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools like VWO and Statsig.
• Taking ownership of Runna’s landing page strategy for acquisition channels including performance marketing, partnerships & ambassadors.
• Managing web conversion tracking, including web-to-app flows, ensuring data visibility and informed decision-making across the team.

Web Acquisition Strategy

• Managing the web-to-app flow, ensuring a seamless transition and optimising for conversions.
• Collaborating with product and engineering teams and performance marketing team to implement improvements based on user data and campaign insights.

SEO Strategy

• Measuring and reporting on Runna’s SEO performance
• Implementing Runna’s SEO strategy
• Taking ownership of programmatic SEO efforts
• Staying on top of technical SEO performance and continuously looking for opportunities to maximise organic acquisition via web.

If you’re a data-driven problem-solver passionate about experimentation and optimisation, this role is for you!

We’re looking for someone that loves…

• Optimising: You thrive on improving performance and driving measurable results - be that through SEO or CRO.
• Experimenting: Running A/B tests excites you, from small tweaks to major redesigns, and you enjoy analysing the results.
• Collaborating & Communicating - you love working with multiple teams and stakeholders; and you’re just as comfortable collaborating with designers as you are developers.
• Conducting User Research: speaking to users to understand more about what makes them tick and how we can help them achieve their goals.

What experience we’re looking for

We care the most about you looking at the ‘We’re looking for someone that loves…’ section and thinking ‘Wow this role was made for me’. That said, we do need you to have 1.5+ years of proven experience in growth marketing and/or product management (web).

About you:

• You are data and results-driven. You love to test, learn, iterate and repeat. You’re motivated by seeing the quantifiable impact of the team’s work
• You’re a “doer”; not just a “thinker”. You’re hands on and want to roll up your sleeves / get stuck in
• You’re a problem-solver with a strategic mind
• You’re organised, efficient, and can execute at pace
• You (hopefully!) love running and you’re passionate about our mission to make running training effective, easy and enjoyable for everyone
• You’re ideally London based (or able to work in person 2+ days per week), but we’ll be open to remote for exceptional people

Bonus points if:

• You know your way around WebFlow
• You have experience at a mobile app business
• You have previously been responsible for web acquisition journeys (e.g. web to web/ web to app)

Growth Team Interview Process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Kick off! (Please apply here via Workable)
2. Introductory chat with Miranda, Head of Growth (25 minutes video call)
3. Take Home Task & interview (50 minutes interview)
4. Office visit (in-person chat with founder(s) and rest of the team)

Once the process is finished, we promise to let you know our decision as soon as possible.

Benefits and Options

We offer a salary of £61,000 - £67,000 (depending on experience), plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK

1. Flexible working - we typically spend 3 days a week together in our Vauxhall office
2. 25 days holiday, plus bank holidays (which you can take whenever suits you)
3. Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!)
4. Headspace membership
5. Money every year to spend on gear, events and the gym!
6. Private health insurance with Bupa and workplace pension scheme
7. Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
8. Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.
9. Parenthood is an exciting, challenging and beautiful thing. Our Family Care Leave is here to support parents as they welcome their new arrival. In line with our commitment to inclusivity, we provide leave to parents irrespective of gender or path to parenthood (e.g. natural childbirth, surrogacy or adoption).

Please see more info on our amazing benefits here: Benefits at Runna

Our Interview process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Introductory chat with Josh, Talent Partner (20-minute video call)
2. Second round interview with Laura (Senior Manager, Performance Marketing) and another member of the team (50 minutes video call)
3. Take Home Task and Task Interview with Laura and another member of the team (50 min video call)
4. Final round in-person interview at our office in Vauxhall where you’ll get to meet more of the team (60 mins total)

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!