Manager, Direct to Fan & Community

Warner Music Group; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global music company in London is seeking a Manager, Direct to Fan & Community to deepen the relationship between artists and their fans. This role focuses on developing community strategies and engaging artist fan bases across online platforms. The ideal candidate has expertise in online community engagement and a strong understanding of the music industry.

Qualifications

• Deep understanding of artist fan bases and motivations.
• Immersed in online communities and internet culture.
• Ability to grow and curate community platforms.
• Familiar with community metrics and effectiveness.

Responsibilities

• Lead fan relationship initiatives between artists and audiences.
• Develop community-based strategies for artist campaigns.
• Create engaging experiences for artist fans both online and in person.
• Evaluate and enhance artist online community relationships.

Skills

Understanding of artist fan bases

Online community engagement

Expertise in community platform growth

Strategic and creative thinking

Knowledge of emerging consumer trends

Job description

Manager, Direct to Fan & Community

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• ● Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• ● Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• ● Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
• WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
• Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Position Summary

The Manager, Direct to Fan & Community will lead on deepening the fan relationship between an artist and their audience. You will be responsible for collaborating with artists to bring their community strategy to life. The role will lead on engaging and nurturing artist communities across online platforms, while also fostering strong relationships with our artists and their fans.

Responsibilities

• Be the connective tissue between artists fan communities and the label team.

• Work closely with artists and managers to develop community-based strategies in their campaigns.

• Develop audiences into fans by turning artist discovery into passion.

• Learn about artist fan bases and what motivates them.

• Create experiences for artist fans that live both online and in person.

• Partner with the wider Global Catalog teams on commercialising fandom.

• Actively seek out opportunities within the evolving tech landscape.

• Champion collaboration culture with artists and their fans.

• Continuously evaluate the relationship between an artist and their online community.

• Build day-to-day working relationships with other label teams to best integrate community initiatives.

• Establish and nurture relationships with key community and entertainment partners

• Develop community strategies to support the wider artist campaign and drive fan engagement.

Key Requirements

• You have a deep understanding of artist fan bases and what motivates them.

• You live and breathe internet culture.

• You are Immersed in online communities and desire to develop them.

• You know the differences between an audience and community.

• You are an expert at growing and curating community platforms.

• You are effective at deepening fandom and commercialising that passion.

• You love to bring fans together and build a community around shared interests.

• You are curious about the future of the internet and how it applies to music fans.

• You have cutting edge knowledge of emerging consumer trends, technologies and platforms.

• You have the ability to analyse and report on community metrics and effectiveness.

• You are a strategic and creative thinker.

• Driven to hit targets around engagement, fan value and music commercialisation.

• Strong knowledge of the music industry and how to work closely with artists and their teams.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.