Manager, Digital Marketing (UK)

Future Classic; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A prominent music marketing agency in the UK is looking for a creative and data-savvy digital marketer to lead marketing strategy and campaign execution for their artists. This role requires 2–4+ years of experience in music marketing and a deep knowledge of digital platforms. The successful candidate will manage marketing campaigns, engage with artists, and translate data insights into actionable strategies. A love for music and strong project management skills are essential.

Qualifications

• 2–4+ years experience in music, youth culture marketing, or entertainment.
• Deep knowledge of DSP ecosystems and social platforms.
• Strong organizational and project management skills.

Responsibilities

• Ideate and execute effective digital marketing campaigns.
• Be the primary contact for artists and their management.
• Track and interpret campaign performance data.
• Implement CRM growth tactics and audience segmentation.

Skills

Digital marketing

Campaign management

Influencer marketing

Data analysis

Project management

Social media strategy

Tools

Chartmetric

Meta Business Suite

Mailchimp

Job description

About the Role

Future Classic is looking for a creative and data-savvy digital marketer to lead marketing strategy and campaign execution for our artists and releases in the UK and Europe. You’ll work directly with artists and their management to shape and deliver impactful global campaigns that feel locally resonant, with a strong emphasis on fan building and moment making.

Key Responsibilities

Marketing Strategy & Execution

• Ideate and execute effective digital marketing campaigns
• Adapt global marketing strategies and timelines to the UK/EU market, identifying cultural moments and creative tactics that align with artist and campaign objectives
• Lead local marketing execution for global priority projects, including tour marketing, experiential moments, and fan activations
• Own influencer and creator marketing initiatives - from direct outreach to agency coordination - tailored to niche scenes and communities
• Drive social media content strategies that amplify artist narratives and campaign moments

Account & Partner Management

• Be the primary day-to-day point of contact for artists and their management
• Manage marketing budgets and project funding for label releases
• Coordinate DSP pitching and digital supply with distribution and retail partners
• Maintain strong working relationships with internal stakeholders and external partners (publicists, pluggers, creative collaborators, etc.)

CRM & Fan Funnel Strategy

• Implement CRM growth tactics including pre-save, newsletter, SMS, and audience segmentation
• Collaborate with global team on fan funnel strategy, lead capture initiatives, and engagement automations across tools like Laylo, Mailchimp etc.

Paid Media & Promotion

• Collaborate with internal teams and external vendors to brief and manage paid media campaigns (TikTok, Meta, YouTube, programmatic, etc.)
• Use fan and consumption data to optimize spend across acquisition and engagement goals

Data & Analysis

• Track and interpret campaign performance using tools like Chartmetric, DSP portals, Meta Business Suite, and Trendpop
• Identify audience, consumption, and creator trends to inform rollout strategy and creative direction
• Translate data into clear insights and next-step actions for artists, managers, and internal stakeholders

About You

• 2–4+ years experience in music, youth culture marketing, digital strategy, or entertainment
• Deep knowledge of DSP ecosystems, social platforms (TikTok, Instagram, YouTube), and music release workflows
• Comfortable briefing and analyzing campaigns across paid media, influencer, and CRM channels
• Familiarity with analytics and audience insight tools (Chartmetric, Soundcharts, TikTok Creator Tools, Meta dashboards, etc.)
• Strong organisational and project management skills — able to keep complex, multi-stakeholder campaigns on track
• A deep, authentic love for music and familiarity with the artists, subcultures, and scenes that surround Future Classic
• Comfortable working flexible hours to support global rollouts and live moments