Manager, CRM Category Expansion

Applied Labs; Greater London; Hybrid; GBP 66,000 - 76,000; Full time

Benefits offered by this job

Bonus potential

Job summary

Quince seeks a Manager, CRM Category Expansion to own UK/EU email, SMS, push, and in-app campaigns. You’ll coordinate with Merchandising, Design, Copy, and US Marketing to localize and optimize every send, driving personalized customer journeys across multiple markets.

You will manage end-to-end campaign processes, leverage dynamic content, and push for faster, more effective messaging with a strong focus on deliverability and performance insights.

Qualifications

• 5+ years CRM/email marketing in DTC/ecommerce.
• 3+ years running a full campaign calendar end-to-end.
• Hands-on with Iterable (or Braze/Klaviyo/SFMC), multi-market campaign builds with dynamic content and personalization.
• Experience delivering SMS, push, and in-app campaigns, plus HTML/CSS to brief and QA email builds.
• Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps).
• SQL working knowledge — self-serve audience/results checks in Looker.
• A/B testing and incrementality rigor; comfortable reading holdouts with Data team.
• Already using AI in daily workflows, and QA automation.

Responsibilities

• Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app.
• Brief and coordinate campaigns with Merchandising, Design, Copy, and US Marketing
• Own audience segmentation, frequency caps, and suppression/consent logic
• Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks
• Partner with Tech and Data to improve the comms (dynamic pricing, live stock) and run testing programme
• Own deliverability and list health across all three markets
• Turn results into monthly insights and a steady pipeline of new campaign ideas
• Report weekly on performance and coordinate with Lifecycle team

Skills

CRM email marketing

Campaign calendar management

AI in workflows

Stakeholder management

Postmaster tools understanding

Tools

Iterable

Braze

Klaviyo

SFMC

Looker

SQL

Job description

ABOUT QUINCE

Quince is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast.

What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Quince because they trust us to deliver.

OUR CULTURE

Quince is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before.

• We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place.
• Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths.
• Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory.

If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, Quince is the place for you.

THE ROLE

Manager, CRM Category Expansion

The Manager, CRM Category Expansion owns every scheduled brand campaign across email, SMS, push, and in-app for the UK, Germany, and France. This includes new arrivals, restocks, seasonal and gifting moments, and key discount events like Black Friday/Cyber Monday and Quince Day. These are broad, brand-wide sends that go out to the whole customer base or large segments, designed to take customers beyond the one category they already know us for and introduce them to the rest of the range.

Reporting into the UK/EU CRM Director, this person runs the process end-to-end: briefing, selecting products with Merchandising, briefing Design, aligning with US Marketing, localizing copy, and partnering with Tech on features like dynamic product/price modules — then building, QA'ing, and shipping every send, reading results, and continuously improving toward faster, more personalized delivery.

Responsibilities

• Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app
• Brief and coordinate every campaign with Merchandising, Design, Copy, and US Marketing
• Own audience segmentation, frequency caps, and suppression/consent logic for smarter targeting
• Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks
• Partner with Tech and Data to improve the comms themselves (dynamic pricing, live stock) and run a rigorous testing programme (send-time, segments, incrementality holdouts)
• Own deliverability and list health across all three markets
• Turn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formats
• Report weekly on performance (revenue, CTR, unsub/complaint rates, incrementality) and coordinate with the Lifecycle team

Qualifications

Required

• 5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end (not just triggered flows)
• Hands‑on with Iterable (or Braze/Klaviyo/SFMC), including multi‑market campaign builds with dynamic content and personalization
• Experience delivering SMS, push, and in‑app campaigns, plus enough HTML/CSS to brief and QA email builds
• Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps), including reading Postmaster Tools
• SQL working knowledge — able to self‑serve audience/results checks in Looker without an analyst
• A/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data team
• Already using AI in daily workflows, and ruthless about QA and automating it
• Strong multi‑stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements)

Pay Range: GBP 66,000 - 76,000

All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.

£66,000 — £76,000 GBP

WHY QUINCE?

Joining Quince means being part of a mission‑driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.

EQUAL OPPORTUNITY & HIRING INTEGRITY

Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case‑by‑case basis.

Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws.