Manager, Content Marketing, EMEA

Airwallex-; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Airwallex is a London-based, growth-focused fintech powerhouse seeking a hands-on Growth Content Marketing lead. You will scale a global content engine, own demand-gen content, and work across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle to build content that drives qualified demand, pipeline, and revenue.

You will write and edit SEO content, ebooks, guides, and one-pagers, translating complex product narratives into clear, conversion-driven material while

Qualifications

• 6+ years in growth content marketing, demand gen content, or SEO-led roles in a high-growth B2B tech environment.
• Proven track record of driving funnel outcomes from traffic to pipeline.
• Exceptional writing and editing skills for clear, credible tech content.
• Strong SEO fundamentals: keyword intent, on-page, internal linking, content clustering.
• Data-driven mindset with ability to analyze content performance and optimize results.
• Experience partnering cross-functionally with Product Marketing, Product, SEO, and Lifecycle teams.
• Comfort working in a fast-paced global environment and communicating impact to stakeholders.
• Experience managing freelancers or agencies to high quality and performance.
• Familiarity with CMS, SEO, analytics, and experimentation tools (Webflow/WordPress, GSC, GA4, Ahrefs).

Responsibilities

• Build Growth Content Marketing as a global discipline at Airwallex with scalable processes and a high-performing team.
• Own end-to-end demand gen content strategy across SEO, gated assets, mid-funnel content, and product narratives.
• Write, edit, and ship high-impact content including SEO pillar pages, ebooks, whitepapers, and one-pagers.
• Partner with Product Marketing and Product to translate launches and APIs into searchable, understandable content.
• Use insights to improve ICP targeting, segmentation, messaging, and content distribution.
• Align content with keyword intent, funnel stages, and conversion goals in collaboration with SEO and Performance teams.
• Measure and iterate using performance data to improve traffic quality, engagement, and pipeline impact.
• Maintain high content quality and technical accuracy, avoiding oversimplification.
• Cultivate a structured experimentation mindset and scale what performs.
• Balance short-term growth with evergreen content investments.

Skills

Growth content marketing

SEO content strategy

Writing & editing

Cross-functional collaboration

Data-driven mindset

Freelancer/agency management

CMS familiarity

Performance marketing understanding

Tools

Webflow/WordPress

GSC

GA4

Ahrefs

Job description

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end‑to‑end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data‑driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success.

What you’ll do

You will own and scale Airwallex’s growth and demand generation content engine globally. You will work closely with global and regional teammates across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle to build content that drives qualified demand, pipeline, and revenue.

This role is ideal for a hands‑on content leader who loves writing and editing SEO content, ebooks, guides, and one‑pagers, and who is excited to go deep on technical product narratives—translating complex capabilities into clear, compelling, conversion‑oriented content.

You will join the Airwallex Marketing team during a critical period of growth. As we scale, we are building a team that balances global consistency in content strategy, quality, and process, with local flexibility and speed in execution. This is a unique opportunity to help shape how growth content drives the next phase of Airwallex’s expansion.

This role is based in London.

Responsibilities:

• Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high‑performing team over time.

• Own the end‑to‑end demand gen content strategy, spanning SEO, gated assets, mid‑funnel conversion content, and product‑led narratives.

• Write, edit, and ship high‑impact content including:

  • SEO pillar pages, cluster articles, and comparison content

  • Ebooks, whitepapers, and long‑form guides

  • One‑pagers, solution briefs, and product explainers

• Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.

• Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.

• Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.

• Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.

• Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts.

• Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t.

• Balance short‑term growth outcomes with longer‑term investments in evergreen content, topical authority, and durable demand.

Who you are

We’re looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 6+ years of experience in growth content marketing, demand gen content, or SEO‑led content roles, preferably at a high‑growth B2B technology company.

• A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.

• Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.

• Strong understanding of SEO fundamentals, including keyword intent, on‑page optimization, internal linking, and content clustering.

• A data‑driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.

• Experience partnering cross‑functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.

• Comfort working in a fast‑paced, global environment and communicating progress and impact to key stakeholders.

• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.

• Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).

Preferred qualifications:

• Experience in B2B, SaaS, or fintech environments.

• Additional language skills (e.g. French, Italian, Spanish, German, Hebrew,...).

• Good understanding of technical products.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.