Manager, Brand Marketing

NIKE, Inc.; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global sports brand is seeking a Senior Manager for Brand Marketing in London. This role involves leading a passionate team to create compelling campaigns that resonate with consumers and cultural leaders. The ideal candidate will possess strategic brand leadership skills and a deep understanding of the UK market dynamics. Responsibilities include collaborating across teams, influencing marketing strategies, and developing future talent. Join us to shape the future of sportswear and inspire the next generation of athletes.

Qualifications

• Proven ability to set vision, shape strategy, and deliver cross-functional marketing impact.
• Deep understanding of the UK and London consumer landscape.
• Demonstrated success in building, inspiring, and developing diverse teams.
• Experience influencing organizational priorities and aligning local executions.
• Capability to build and sustain partnerships with cultural leaders.
• Skilled at leveraging local insights and market data for brand strategies.
• Clear, persuasive communicator with proficiency in English.

Responsibilities

• Lead a team to execute bold marketing campaigns that resonate.
• Collaborate with various marketing functions to ensure consistency.
• Gather local insights to influence EMEA and Global strategies.
• Build relationships with tastemakers and diverse emerging talent.

Skills

Strategic brand leadership

Consumer expertise

Team leadership

Enterprise perspective

Relationship management

Data-driven decision making

Communication excellence

Job description

Based in London, you'll join the UK & Ireland Marketing Leadership Team - where sport, culture, and community collide - reporting directly to the Senior Director, Marketing, UK & Ireland. Your mission: lead a passionate team to bring Nike Sportswear to life through campaigns that spark conversation, activations that energize communities, and platforms that connect authentically with athletes, consumers, and cultural leaders. You'll generate consumer led innovative ideas & take global direction to ensure the work resonates locally, ensuring Nike stands out across retail, wholesale, and every touchpoint in one of the world's most influential sport and cultural markets. You'll also build and nurture relationships with tastemakers, partners, and diverse emerging talent who are shaping London and the UK today. Driven by consumer obsession, you'll gather insights from the ground and feed them back to EMEA/Global, helping refine Nike's long‑term strategy. You'll be a trusted advisor to the Senior Director, Marketing, UK & Ireland, influencing big‑picture decisions and ensuring every initiative meets the highest standard.

You'll collaborate across the UK & Ireland Marketing Leadership Team, partnering with Sports Marketing, Brand Creative, Retail Marketing, Communications, Energy Marketing, and Social Community & Impact. You'll stay closely connected to the EMEA Nike Sportswear team and, at times, work with Global partners to ensure consistency and impact.

You're a dynamic, cross‑functional brand marketeer with a love for sport, a deep feel for culture, and an obsession with product. You thrive on creativity and innovation, turning insights into ideas and ideas into storytelling that resonates. You amplify the voices around you, multiplying perspectives to unlock fresh thinking. Fast‑paced, collaborative environments energize you, and you're ready to drive impact at both local and regional levels. You're passionate about developing diverse talent into future leaders. With an enterprise‑wide mindset, you look beyond immediate priorities to embrace broader opportunities. Above all, you lead with adaptability, inspiration, and resilience‑always evolving, always pushing forward. You'll bring:

• Strategic brand leadership: A proven ability to set vision, shape strategy, and deliver cross‑functional marketing impact at scale.
• Consumer expertise: Deep understanding of the UK and London consumer landscape, with the ability to translate insights into powerful, culturally resonant brand connections.
• Team leadership: Demonstrated success in building, inspiring, and developing diverse teams, fostering creativity and accountability to achieve ambitious outcomes.
• Enterprise perspective: Experience contributing to senior leadership discussions, influencing organisational priorities, and aligning local execution with regional and global strategy.
• Relationship management: Strong capability to identify, build, and sustain partnerships with cultural leaders, tastemakers, and external organisations that elevate Nike's brand presence.
• Data‑driven decision making: Skilled at leveraging local insights, market data, and cultural knowledge to construct and refine brand strategies.
• Communication excellence: Clear, persuasive communicator with proficiency in English, able to inspire audiences across internal teams and external partners.
• As Senior Manager, Brand Marketing, you'll set the vision for Nike Sportswear across the UK, with London at its heart. You'll empower a team of future brand leaders to deliver bold campaigns, unforgettable stories, disruptive sport & cultural moments & meaningful platforms that cements Nike at the forefront of youth culture.

Are you ready to shape the future of Nike Sportswear in the UK&I and inspire the next generation of athletes?