Loyalty & Retention Manager

Masons Meats Limited; Crowborough; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Annual offsite

Product (Mason’s Meats)

Job summary

Mason’s Meats is seeking a retention-focused marketer to own our customer retention programs across email, SMS, subscriptions, loyalty and affiliates. You will shape ongoing programs, ideate and launch campaigns, flows and testing, and partner with Growth and Brand to ensure retention feels integral to the brand.

You’ll work hands-on in Klaviyo, build and optimize campaigns, and iterate based on results. This role rewards ownership, fast decision-making, and measurable impact on growth.

Qualifications

• You’ve run retention for a DTC brand and have the numbers to show for it.
• You are fluent in Klaviyo and comfortable with email/SMS flows.
• You write well and avoid generic AI copy.

Responsibilities

• Own Klaviyo end-to-end: campaigns, flows, segmentation, deliverability, testing.
• Build retention strategies that increase repeat purchase, CLV and subscriptions.
• Design and grow a loyalty programme customers genuinely care about; own Recharge.
• Develop testing roadmaps and continuously improve performance.
• Report on the key numbers that matter and explain the why behind them.
• Own the loyalty programme and affiliate programme on relevant platforms.
• Own retention numbers and report weekly with clear topline insights.
• Collaborate with Growth, Brand and Design to ensure retention aligns with the brand.

Skills

Retention strategy

Data analysis

Copywriting

Ownership

Tools

Klaviyo

Recharge

Superfiliate

Job description

About Mason’s Meats

We make premium beef jerky and meat snacks using just two ingredients: British and Irish grass-fed beef and sea salt. No additives. No sugar. No nonsense. We are a DTC brand selling across the UK, EU, Middle East and other regions currently.

At our core, we’re more than just a meat snack business. We’re not a product, we’re a movement - a return to real food in a world full of chemicals, fillers and artifice.

We’re launching in the USA and building our production facility in Austin, Texas. We’ll be using gold standard grass fed, grass finished American beef and bringing in our amazing salt from Anglesey that we use in the UK.

The Role

Retention is a big lever in our business. You’ll own how our customers come back. Everything after the first order falls under your remit: email and SMS, subscriptions, loyalty, affiliates (which we are building out in Q3). You’ll help shape how these programmes evolve, what gets built next and how we create a brand people actively want to come back to.

We’re a small and nimble team: design, brand, paid and retention all work closely together. This is a hands-on role. You’ll be in Klaviyo building the campaigns and flows, not spending your day writing briefs for agencies or sitting in meetings discussing ideas. You’ll be doing ideation, building emails, creating flows, launching campaigns, analysing results, testing new ideas and iterating. There isn’t an executive beneath you or a CRM team - you are the team

In return you get unusual freedom: these programmes are yours to shape, and you’ll work directly with our Head of Growth and Head of Brand, who will treat you as the expert on retention.

Key Responsibilities Include:

• Own Klaviyo end to end: campaigns, flows, segmentation, deliverability, testing
• Build retention strategies that increase repeat purchase, customer lifetime value and subscription growth.
• Design and grow a loyalty programme customers genuinely care about.Own and optimise our Recharge subscription programme.
• Develop testing roadmaps and continuously improve performance.
• Report on the numbers that matter, understanding not just what happened but why.
• Own the loyalty programme and make it something customers actually care about
• Manage our affiliate programme on Superfiliate
• Own the retention numbers that matter and report on them honestly - we don’t spend ages each month on writing decks that nobody reads; we distill the key topline numbers that matter weekly
• Work closely with Growth, Brand and Design to make retention feel like part of the brand, not an afterthought. We have a strong voice and a comprehensive style guide - you’ll be able to apply that, not reinvent it.

Who you are

• You’ve run retention for a DTC brand and have the numbers to show for it
• You are fluent in Klaviyo
• You’ve worked with Recharge or equivalent subscription tooling
• You write well. You don’t rely on AI to do the thinking or writing for you. We can spot AI-default copy a mile off, and so can our customers
• You are allergic to generic ecom retention. You know what a default winback flow looks like and you build nothing that resembles it
• You’ll probably enjoy this role if… you like ownership; you enjoy both creative and analytical work; you like seeing your ideas go live quickly; you want your work to have a measurable impact on the business.
• You probably won’t enjoy this role if… you prefer large teams; you want someone else to execute your ideas; you dislike moving quickly or changing direction when the data tells us to

Nice to have

• Food or premium FMCG brand experience
• Experience with Superfiliate or other affiliate platform
• Experience scaling subscription business

Benefits

• Competitive salary + performance related bonus
• 20 days paid holiday per annum plus public holidays
• Incredible opportunity to grow with Mason’s Meats as we scale
• A dynamic, small-team environment where your contributions are valued and recognized.
• Annual offsite
• Product (of course)