Local Marketing Manager UK&I

WEPA; Blackburn; On-site; GBP 35,000 - 45,000; Full time

Job summary

A European family business is seeking a Local Marketing Manager UKI to enhance their marketing efforts across the UK and Ireland. This pivotal role involves developing trade marketing initiatives and collaborating closely with sales and agency partners. The ideal candidate should possess a degree in a relevant field and have 3-5 years of marketing experience. Strong project management and communication skills are essential. The position is based in or near Blackburn, and offers a dynamic working environment.

Qualifications

• 3-5 years' professional experience in marketing.
• Proven success in delivering local marketing campaigns.
• Agency management experience.

Responsibilities

• Develop and execute local trade marketing initiatives.
• Create and adapt sales support materials.
• Manage relationships with PR and design agencies.
• Coordinate closely with sales to optimise trade materials.
• Plan and execute trade fairs and events.
• Oversee merchandise and in-house branding at the Blackburn site.

Skills

Project management

Stakeholder management

Campaign delivery

Communication skills

Analytical mindset

Creative thinking

Education

Degree in Marketing, Business Administration, Communications, or related field

Job description

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Job Description

Would you like to advance your career and work in a dynamic environment? Join a family-owned company operating throughout Europe, which offers you interesting tasks and challenges? Do you share our corporate values of respect, commitment and sustainability?

We are looking for a Marketing Manager UKI to join our team

About the Role

We are seeking a skilled Local Marketing Manager UKIto support our growth across the UK and Ireland. This role is pivotal in planning and delivering trade marketing activities, supporting sales with effective communication tools, and ensuring alignment with our global brand strategy. The successful candidate will bring strong project management experience, excellent stakeholder management skills, and the ability to drive impactful marketing initiatives in a fast-paced, international environment.

Responsibilities

• Develop and execute local trade marketing initiatives aligned with brand strategy.
• Create and adapt sales support materials for the UK market in collaboration with headquarters.
• Manage relationships with PR and design agencies.
• Coordinate closely with sales to optimise trade materials and communication plans.
• Plan and execute trade fairs and events with internal and external stakeholders.
• Contribute to product launches, relaunches, and cross-functional projects.
• Oversee merchandise, promotional activities, and in-house branding at the Blackburn site.

Your Profile

• Degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years' professional experience in marketing.
• Proven success in delivering local marketing campaigns.
• Strong project management skills with high initiative.
• Agency management experience.
• Analytical, creative, and pragmatic mindset.
• Fluent English; additional languages an advantage.
• Confident communicator with strong interpersonal skills.
• Based in or able to commute to the Greater Manchester area.

About Us

The WEPA Group is a future-oriented European family business specialising in the production and distribution of sustainable hygiene paper. WEPA offers sustainable and innovative hygiene solutions that provide a safe feeling of hygiene and contribute daily to the well-being of millions of people. With around 4,300 employees, the WEPA Group manufactures hygiene products such as toilet paper, paper towels, tissues and napkins at 14 European sites.

A sustainable personnel policy has played a central role in this for more than 75 years. We consistently invest in the qualification of our employees, point out individual career and development opportunities and promote them. We are convinced of one thing:

our employees are and will remain our most important success factor.