Local Marketing Manager

Caremark Ltd; Worthing; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading UK home care franchisor is seeking an experienced Marketing Manager to support local offices with effective marketing strategies and campaigns. This role involves designing campaigns, managing PR, and tracking marketing performance. The ideal candidate will have proven marketing experience, strong design and analytical skills, and proficiency in tools like Adobe Creative Suite and WordPress. Join a passionate team to make a meaningful impact in the home care sector.

Benefits

Impactful role in a leading company

Qualifications

• Proven generalist marketing experience building local marketing plans.
• Proficiency in website management, preferably WordPress.
• Experience with online (Social Media, SEO) and offline marketing.

Responsibilities

• Design and deliver local marketing support for franchisees.
• Manage and create marketing content including video.
• Track effectiveness of marketing actions via data.

Skills

Marketing

Adobe Creative Suite

Website Management

Analytical Skills

Communication Skills

Tools

Google Analytics

WordPress

Job description

Job Description

Caremark Limited is delighted to be recruiting an experienced, adaptable Marketing Manager to support our network of local offices with the design and delivery of effective marketing strategies and campaigns to support business growth.

Caremark Ltd is a wholly UK-owned and operated home care franchise with an established and successful UK-based network.

Summary of the role

The Local Marketing Manager is responsible for designing and delivering local marketing support to our network of franchisees. Working in partnership with the wider marketing team and Franchise Support Centre staff you will help offices with their specific marketing programmes.

About The Role

Responsibilities

Your day-to-day will offer great variety however your core responsibilities will include :

Creating and updating new artwork in line with brand guidelines

Managing and creating video content, including Caremark image bank, for all marketing messages including Franchise Recruitment for new and existing offices

In conjunction with the Director of Marketing, managing the PR agency and calendar

Working with Regional Support Managers to identify offices who would be in need local marketing support

Build individual marketing plans and campaigns for offices that align with their overall business goals including Website optimisation & user experience, SEO, Social Media, Paid Advertising, PR

Identifying action plans for Franchise Owners.

Tracking the effectiveness of marketing actions via data and reporting.

Managing suppliers to ensure an effective and reliable service is being received by Caremark Ltd and the Caremark network.

Experience

Proven generalist marketing experience with an understanding of building local marketing plans to include online (Social Media, SEO, Google ads) and offline, PR, print, events.

Proficiency in website management, (WordPress would be an advantage).

Strong design skills (Adobe Creative Suite)

Hands‑on experience with social media platforms and content creation tools.

Strong analytical skills and familiarity with tools such as Google Analytics.

Excellent communication and organisational skills.

Creative mindset with a keen eye for detail.

This is a fantastic opportunity for an experienced marketing specialist to join a large national brand in a rewarding sector with the opportunity to make a meaningful impact on our marketing strategies across our network of franchised offices while contributing to the growth of a trusted brand.

If you are interested in finding out more about this opportunity, then please do apply today to join a great team.

Who We Are

Caremark is one of the largest UK home care franchisors with over 140 franchise offices operating in the UK and Internationally. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. Our services range from providing that little bit of extra help with daily life, to more complex care for conditions like Dementia. With a for excellence since our inception in 2005, we have grown to become one of the leading UK providers of home care services. Within the Franchise Support Centre, believe in 6 core values : Trustworthy, Honest, Compassionate, Positive, Accountable, and Supportive.

Skills Needed

Marketing

About The Company

Shape the future of home care with a career at the Caremark Franchise Support Centre!

Caremark is one of the largest UK home care franchisors with over 140 franchise offices in the UK. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. With a reputation for excellence since 2005, we have grown to become one of the leading UK providers of home care services.

Make a real difference!

Join our passionate team and help us expand Caremark’s reach to improve the lives of thousands of customers across the UK. We’re looking for talented individuals to help us develop our brand, strengthen our presence, and cultivate a positive and supportive company culture.

We offer a variety of roles!

Find your perfect fit with opportunities at our head office in Worthing, West Sussex or in one of our regional field‑based roles. Browse our open positions and discover how you can be part of the Caremark family. As the master franchisor, Caremark Limited supports our network of over 140 independent offices across the UK.

Company Culture

We are Positive :

We embrace a positive mindset and inspire optimism amongst our colleagues. We continually question how our outlook and reactions affect our colleagues, striving for contagious positivity. With a can‑do attitude we uplift and cultivate an environment where creativity thrives, challenges are opportunities, and success is shared.

We are Trustworthy :

We hold trust as our foundation, nurturing it through honesty, reliability, and consistency in our actions and relationships. By prioritising transparency and mutual respect, we place trust in our colleagues and respect the trust placed in us. With consistency, we create a safe, collaborative environment.

We are Honest :

We uphold honesty as a non‑negotiable principle, committing to truthfulness, transparency, and integrity in our interactions and decisions. By demonstrating unwavering honesty, we build trust, credibility, and lasting relationships, fostering an environment where openness and accountability flourish.

We are Compassionate :

At the heart of our actions and decisions lies compassion, driving us to understand, empathise, and act with kindness towards all, fostering an environment where everyone feels seen, heard, and valued.

We are Accountable :

We uphold accountability as a cornerstone of our integrity, taking ownership and responsibility of our actions, decisions, and their outcomes. Through transparency and a no‑blame culture, we build trust and drive excellence. We self‑reflect and are continually learning.

We are Supportive :

We are supportive colleagues, and we foster an environment where collaboration is the norm, working together towards common goals and sharing in collective successes. With active listening, continual development and constructive guidance, we can all reach our fullest potential. We celebrate in each other’s success.

Desired Criteria

Required Criteria

• Adobe Creative Suite
• Building Marketing Plans
• Website Management (ideally WordPress)
• Experience of tracking marketing metrics
• Digital and Offline Marketing Experience

Closing Date

Sunday 23rd November, 2025