Local Marketing Manager

The Pauline Quirke Academy of Performing Arts; Loudwater; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player in the performing arts is seeking a Local Marketing Manager to enhance student recruitment across its academies. In this exciting role, you will collaborate with franchisees to develop effective local marketing strategies, deliver training, and manage marketing campaigns. Your expertise in both digital and offline marketing will empower Principals to achieve their goals, ensuring a thriving community of young performers. Join a vibrant team that values creativity, collaboration, and continuous learning, and make a significant impact in the lives of children and young people through the arts.

Qualifications

• Broad marketing experience with digital and offline strategies.
• Experience working with franchisees or small business owners.

Responsibilities

• Create local marketing plans with PQA Principals through meetings.
• Coach Principals to implement marketing plans and recruit students.
• Manage the launch marketing of new academies and sessions.

Skills

Digital Marketing

Offline Marketing

Coaching

Communication Skills

Presentation Skills

Marketing Plan Implementation

Organizational Skills

Problem Solving

Job description

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The Pauline Quirke Academy of Performing Arts (PQA) is a network of over 250 performing arts academies across the UK with over 16,000 children and young people attending our classes every week.

Through our ethos ‘Be Yourself, Be Amazing’ we celebrate individuality in everyone, from our students, Principals, teachers and academy teams, to our HQ team. We operate a franchise-model business, with our Principal operating their businesses under licence.

We are looking for a Local Marketing Manager to join our Marketing team. Reporting to the Marketing Manager, the Local Marketing Manager will work with PQA Principals (licensees) throughout their business lifecycle to help grow the number of students attending their academies. Guiding and focusing local marketing activity, delivering training, developing and implementing marketing plans, the Local Marketing Manager will ensure that Principals are marketing in the most efficient and effective ways.

Responsibilities

1. Working with PQA Principals to create local marketing plans, through 1-2-1 meetings and small group meetings.
2. Coaching and supporting PQA Principals to effectively implement local marketing plans and recruit new students to academies.
3. Managing the launch marketing of new academies and sessions.
4. Working with the Marketing Executive to facilitate media buying for local and launch activities supported by HQ.
5. Working closely with the Regional Business Managers, ensuring a collaborative approach to supporting the Principal network.
6. Design and deliver online and face to face marketing training and resources, to upskill and empower PQA Principals.
7. Working with the Content Marketing Manager to ensure PQA Principals understand and follow an effective, on brand and consistent social media approach.
8. Collate and prepare regular communications to the network on behalf of the marketing team.
9. Working with the Marketing Manager, managing the local marketing fund to ensure that marketing support is given where needed to grow student numbers.
10. Set up and manage effective local Meta campaigns.
11. Measure, analyse and report on the effectiveness of local marketing activity.
12. Attend Principal events such as the annual conference and regional meetings.
13. Working with design team to create marketing material for local marketing activities, ensuring brand consistency across all local marketing.
14. To ensure that all academy web pages are up to date and accurate.
15. Managing academy online presence, including Google and Bing business listings.
16. Supporting Principals with brand compliance throughout the Principal network.
17. Supporting the marketing team in the day-to-day duties, responding promptly to Principal and HQ queries.

Essential Skills and Experience

1. Broad marketing experience including experience of both digital and offline marketing.
2. Experience of working with Franchisees/Licensees/Small Business owners.
3. Excellent communication skills, with an ability to take a coaching approach.
4. Confident training and presentation skills.
5. Ability to work under pressure and prioritise effectively.
6. Experience of creating and implementing local marketing plans.

Key Attributes

1. A curious attitude, always open to learning.
2. Takes a practical, hands-on approach.
3. Approachable manner and excellent interpersonal skills.
4. Great organisational skills and comfortable working to deadlines.
5. A creative problem solver with a can-do attitude.
6. A great team player, who welcomes collaboration.
7. Flexible with an ability to quickly adapt to change.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Performing Arts