Local Marketing & Engagement Manager

Blue Pelican Consulting; Welwyn Hatfield; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A UK-based marketing firm is seeking a Local Marketing & Engagement Manager to establish a new marketing support function. The ideal candidate will engage with local managers across the UK, providing strategies to attract families and enhance customer engagement. This field-based role offers a dynamic environment where creativity meets commercial insights, with a salary of approximately £45,000 plus a £5,000 car allowance.

Qualifications

• Experience in field-based marketing or community engagement.
• Ability to communicate effectively with local managers.
• Strong understanding of customer attraction strategies.

Responsibilities

• Visit various locations across the UK to support local managers.
• Analyze customer inquiries and suggest promotional strategies.
• Project manage marketing initiatives with the central marketing team.

Job description

Local Marketing & Engagement Manager

Salary : Circa £45,000 + £5,000 car allowance + benefits

Location : Largely field based (must be able to drive), and some time at Welwyn Garden City offices

Some roles pull you in because they feel grounded in real human connection. This is one of them.

Youll be stepping into the very first position of a brand new marketing support function for a growing UK organisation centred around young families. They need someone who enjoys being out in the world, speaking with people, spotting patterns, joining the dots and giving local managers who run venues the kind of practical ideas that make a measurable difference to how they attract new customers with practical, workable marketing toolkits theyre able to implement at a local level.

It is a rare mix. Field based. Creative. Commercial. And full of variety.

What you will be doing

Youll spend a good chunk of your time visiting sites based around the UK as far north as Nottingham, and as far south as the UK will allow.

Sitting with local managers. Understanding why enquiries are flowing or slowing. Figuring out what will help them attract more families. Turning interest into engagement, and engagement into bookings taking things from ideas and project managing through a central marketing team the...