Local Marketing & Engagement Manager

Blue Pelican Consulting Limited; Exeter; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A growing UK organisation is seeking a Local Marketing & Engagement Manager to lead a new function focused on young families. The role involves field-based work, engaging with local managers, and implementing creative marketing strategies. This is a unique opportunity to shape the team's direction in a welcoming environment. A competitive salary of circa £45,000 plus a £5,000 car allowance and benefits is offered.

Benefits

£5,000 annual car allowance

Access to an electric car scheme

Flexible national travel

Qualifications

• Solid background in marketing.
• Experience with field or local marketing.
• Confident in advising non-marketing managers.

Responsibilities

• Visit sites based around the UK to support local managers.
• Project manage marketing ideas from conception to implementation.
• Create and implement small-scale creative campaigns.

Skills

Field marketing experience

Creative problem solving

Commercial reasoning

Community engagement

Full UK driving licence

Job description

Local Marketing & Engagement Manager

Salary: Circa £45,000 + £5,000 car allowance + benefits

Location: Largely field based (must be able to drive), and some time at Welwyn Garden City offices

Some roles pull you in because they feel grounded in real human connection. This is one of them.

You’ll be stepping into the very first position of a brand new marketing support function for a growing UK organisation centred around young families. They need someone who enjoys being out in the world, speaking with people, spotting patterns, joining the dots and giving local managers who run venues the kind of practical ideas that make a measurable difference to how they attract new customers with practical, workable marketing toolkits they’re able to implement at a local level.

It is a rare mix. Field based. Creative. Commercial. And full of variety.

What you will be doing

• Spend a good chunk of your time visiting sites based around the UK as far north as Nottingham, and as far south as the UK will allow.
• Sit with local managers to understand why enquiries are flowing or slowing, figure out what will help them attract more families, and turn interest into engagement and engagement into bookings.
• Take ideas from conception and project manage them through the central marketing team to implementation.
• Improve visibility in the local area – small‑scale creative campaigns, poster placements, partnerships with nearby employers or clever community outreach ideas that get people talking.
• Support open days and events, help managers find and organise specialist partners, and create a network of experts they can draw upon whenever they need something a bit different.
• Play a key part in supporting the integration of newly acquired venues as the company continues to execute against a significant amount of planned M&A work over the next 18 months.
• Provide each new setting with its own marketing toolkits and playbooks to bring them into alignment with the central organisation’s strategy and help them achieve their growth objectives.
• Over time, be quickly joined by others to share the load, split the portfolio of venues, and evolve this team into a regional setup.

What makes this interesting

There is a lot of freedom to experiment. Fresh thinking is welcomed. The organisation values someone who can take a challenge, break it down, and recommend something practical that fits the local context rather than relying on cookie‑cutter solutions.

You’ll not be stuck behind a screen all week. You’ll travel, meet a huge variety of people, and see first‑hand the impact your ideas have.

You’ll work with a central marketing team that appreciates clear insight from the field. If you can bring them a sharp brief, they’ll bring it to life.

Who this suits

• Someone with a solid background in marketing who enjoys being out on the ground rather than confined to strategy documents all day.
• Someone who can switch effortlessly between creative problem solving and commercial reasoning.
• Someone who loves people – really, because you’ll be meeting a lot of them.
• Someone with the confidence to advise managers who don’t come from a marketing background.
• Someone organised, adaptable and comfortable travelling to different parts of the UK each week.
• Experience in field marketing, local marketing, community engagement or multi‑site environments will all translate well.
• Full UK driving licence is essential.

What’s on offer

• £45,000 base salary
• £5,000 annual car allowance
• Additional benefits package
• Access to an electric car scheme
• National travel with flexibility

A role with genuine room to grow as the team expands

If you are looking for something richer and more varied than a standard marketing role, and you like the idea of shaping a function from the ground up, this could be the move that keeps you energized for years.

Click apply or drop us a message and we can talk it through in more detail.

Want to apply? Here’s how:

Share your Linked‑in profile or email me a CV – it doesn’t have to be up to date; we can work on that once you decide you want to take this forward.

For a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122