Local Activation Marketing Lead

Yum! Brands; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global pizza company is seeking a Local Activation Manager to drive local marketing strategies in partnership with franchisees. The ideal candidate will have a commercial mindset, excellent project management skills, and experience in franchise or retail environments. Responsibilities include developing marketing plans and overseeing execution to ensure brand consistency. This hybrid role requires a minimum of two days at the London office and offers opportunities for cross-functional collaboration.

Qualifications

• Strong business and brand acumen.
• Ability to manage multiple stakeholders.
• Experience in multi-site or franchise environments.

Responsibilities

• Develop local marketing plans for UK franchisees.
• Build relationships with franchisee partners.
• Lead agencies in creating marketing materials.

Skills

Commercial mindset

Project management

Analytical skills

Communication skills

Problem-solving skills

Education

3–5 years in franchise or retail marketing

Formal training in local marketing

Tools

Uberall

Job description

A global pizza company is seeking a Local Activation Manager to drive local marketing strategies in partnership with franchisees. The ideal candidate will have a commercial mindset, excellent project management skills, and experience in franchise or retail environments. Responsibilities include developing marketing plans and overseeing execution to ensure brand consistency. This hybrid role requires a minimum of two days at the London office and offers opportunities for cross-functional collaboration.