Liquor Sales Specialist

Harding+; Belfast City District; On-site; GBP 30,000 - 49,000; Full time

Benefits offered by this job

Accommodation onboard

Meals provided onboard

Travel the world

Visa support

Comprehensive training

Job summary

Harding+ seeks a Liquor Sales Specialist to join onboard cruise retail teams working on ships worldwide. The role requires passion for premium spirits, guest interaction and sales excellence, with opportunities to lead tastings and events.

You will share product knowledge, discuss flavour profiles and help guests choose gifts or treats while maintaining stock, visuals and compliance onboard.

Qualifications

• Experience in liquor retail, duty free, hospitality, mixology or premium retail.
• Strong knowledge of different spirits (whisky, rum, gin, vodka, tequila, cognac, liqueurs).
• Confidence discussing flavour profiles, serves, gifting options and brand stories.
• Ability to host or support tastings, demonstrations, seminars or promotional events.
• Motivation and ambition to achieve sales targets and maximise every sales opportunity.
• Positive, team-focused attitude and willingness to share knowledge.
• Fluency in English; additional languages would be an advantage.
• Good level of physical fitness for an active role.

Responsibilities

• Assist guests with discovering and enjoying premium spirits, explaining differences between products and making recommendations.
• Support tastings, seminars, in-store events and promotions to generate conversations and sales.
• Maintain strong visual standards, stock handling and compliance processes, while sharing knowledge with the team.

Job description

Turn your knowledge of spirits into standout guest experiences, from tastings and cocktail conversations to premium liquor sales at sea.

We’re looking for Liquor Sales Specialists to join our onboard retail teams, working on cruise ships around the world.

This role is for someone who knows their way around premium spirits and enjoys sharing that knowledge with others. You might come from a retail liquor background, duty free, hospitality, bar work, mixology or brand ambassador experience. What matters is that you can talk confidently about different spirits, explain flavour profiles, recommend products and create a tasting experience that guests remember.

About Harding+

Harding+ is a leading cruise retail business, working closely with cruise line partners and brand partners to make every cruise better. Our onboard boutiques offer guests a carefully selected range across liquor, fragrance, beauty, fashion, jewellery, watches, confectionery and logo products. We are proud to have been recognised as Cruise Retailer of the Year in 2022, 2023 and 2025, reflecting our focus on excellent service, strong brand partnerships and memorable guest experiences.

What You’ll Do

As a Liquor Sales Specialist, you’ll be the person who helps guests discover, understand and enjoy our premium liquor range. You’ll introduce products with confidence, explain the difference between spirits, talk through flavour notes and make recommendations that feel relevant to the guest, whether they are buying a gift, choosing something for an occasion or treating themselves.

You’ll support tastings, seminars, in-store events and promotional activity, using these moments to create interest, start conversations and convert sales. You’ll be comfortable holding the attention of a small group, answering questions and making the experience feel relaxed, enjoyable and informative.

This is a hands-on sales role. You’ll need to approach guests naturally, spot buying signals, suggest complementary products and keep momentum without making the interaction feel forced. You’ll also help maintain strong visual standards, accurate stock handling and compliance processes, while sharing your product knowledge with the wider team.

What You’ll Bring

We’re looking for someone with strong knowledge of spirits and experience using that knowledge in a customer-facing environment.

You’ll Bring

• Experience in liquor retail, duty free, hospitality, mixology, bar work, brand ambassador work or premium retail
• Strong knowledge of different spirits, such as whisky, rum, gin, vodka, tequila, cognac or liqueurs
• Confidence discussing flavour profiles, serves, cocktail ideas, gifting options and brand stories
• The ability to host or support tastings, demonstrations, seminars or promotional events
• Motivation and ambition to achieve sales targets and maximise every sales opportunity
• A positive, team-focused attitude and willingness to share knowledge
• Fluency in English; additional languages would be an advantage
• A good level of physical fitness, as the role involves being active throughout the day

What You’ll Get

• Competitive salary with target-based commission
• Included Accommodation and meals provided onboard
• No household bills while you are working at sea
• Support with necessary visas and seafaring documents
• Dedicated in-house training across sales, product and brand knowledge
• The opportunity to travel the world while earning
• Contracts of up to 6 months onboard, usually followed by 1 to 2 months at home between contracts
• On selected cruise lines, the opportunity to travel independently after your contract, with support for your return travel home afterwards