LinkedIn Demand Gen Marketer – Hybrid London

Morson Edge (Technology); Greater London; Hybrid; GBP 35,000 - 48,000; Full time

Job summary

Morson Edge (Technology) is hiring a Marketing Executive in London on a hybrid basis (3 days in the office). You will join a newly created demand generation team focused on digital growth, memberships and events, using LinkedIn as a core channel to build awareness and drive demand.

You will own LinkedIn campaigns (paid and organic), develop content-led strategies, and work with the Demand Generation Manager to support the wider acquisition plan and performance reporting.

Qualifications

• Experience in B2B social media or digital marketing.
• Strong knowledge of LinkedIn marketing and audience engagement.
• Analytical mindset with experience using social media insights and GA4.
• Experience with social scheduling tools and marketing platforms.
• Excellent copywriting and communication skills.

Responsibilities

• Planning and executing LinkedIn paid and organic campaigns
• Managing social content calendars and thought leadership programmes
• Driving audience growth and community engagement
• Supporting employee advocacy initiatives
• Monitoring campaign performance and reporting on key metrics
• Conducting A/B testing and identifying optimisation opportunities

Skills

B2B social media

LinkedIn marketing

Analytical mindset

Copywriting

Communication skills

Tools

GA4

Social scheduling tools

Marketing platforms

Job description

Morson Edge (Technology) is hiring a Marketing Executive in London on a hybrid basis (3 days in the office). You will join a newly created demand generation team focused on digital growth, memberships and events, using LinkedIn as a core channel to build awareness and drive demand.

You will own LinkedIn campaigns (paid and organic), develop content-led strategies, and work with the Demand Generation Manager to support the wider acquisition plan and performance reporting.