Lifecycle Marketing Manager: CRM & Growth Automation

Seon; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fraud prevention firm in London is looking for a Lifecycle Marketing Manager to lead engagement strategies and campaigns. The successful candidate will bring 5+ years of experience in multi-channel CRM programs and a strong analytical mindset. Responsibilities include managing marketing automation, optimizing campaigns for revenue growth, and collaborating across teams to enhance prospect experiences. This role offers competitive compensation and opportunities for professional growth.

Qualifications

• 5+ years hands-on experience leading multi-channel CRM lifecycle programs.
• Proven ability to translate complex information into practical campaigns.
• Strong analytical mindset using data for campaign performance evaluation.
• Expertise in customer segmentation, journey mapping, and behavioral targeting.
• Proficiency with CRM tools and full-funnel A/B testing.

Responsibilities

• Own the email and marketing automation strategy across new business.
• Design, execute, and optimize campaigns for measurable revenue impact.
• Drive continuous experimentation to uncover growth opportunities.
• Develop clear performance reporting to track engagement and revenue influence.
• Manage end-to-end lifecycle campaign execution, including performance analysis.

Skills

Lifecycle marketing

Data-driven decision making

Email marketing

Customer segmentation

Analytical skills

Collaboration

Tools

CRM tools

ESP (Email Service Providers)

Job description

A leading fraud prevention firm in London is looking for a Lifecycle Marketing Manager to lead engagement strategies and campaigns. The successful candidate will bring 5+ years of experience in multi-channel CRM programs and a strong analytical mindset. Responsibilities include managing marketing automation, optimizing campaigns for revenue growth, and collaborating across teams to enhance prospect experiences. This role offers competitive compensation and opportunities for professional growth.