Lifecycle Marketing Manager

Seon; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fraud prevention firm in London is looking for a Lifecycle Marketing Manager to lead engagement strategies and campaigns. The successful candidate will bring 5+ years of experience in multi-channel CRM programs and a strong analytical mindset. Responsibilities include managing marketing automation, optimizing campaigns for revenue growth, and collaborating across teams to enhance prospect experiences. This role offers competitive compensation and opportunities for professional growth.

Qualifications

• 5+ years hands-on experience leading multi-channel CRM lifecycle programs.
• Proven ability to translate complex information into practical campaigns.
• Strong analytical mindset using data for campaign performance evaluation.
• Expertise in customer segmentation, journey mapping, and behavioral targeting.
• Proficiency with CRM tools and full-funnel A/B testing.

Responsibilities

• Own the email and marketing automation strategy across new business.
• Design, execute, and optimize campaigns for measurable revenue impact.
• Drive continuous experimentation to uncover growth opportunities.
• Develop clear performance reporting to track engagement and revenue influence.
• Manage end-to-end lifecycle campaign execution, including performance analysis.

Skills

Lifecycle marketing

Data-driven decision making

Email marketing

Customer segmentation

Analytical skills

Collaboration

Tools

CRM tools

ESP (Email Service Providers)

Job description

SEON is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk and protect revenue. Powered by 900+ real-time, first‑party data signals, SEON enriches customer profiles, flags suspicious behavior and streamlines compliance workflows - all from one place. SEON provides richer data, more flexible and transparent analysis, and faster time to value than any other provider on the market. We’ve helped companies reduce fraud by 95% and achieve 32x ROI, and we’re growing fast, thanks to our partnerships with some of the world’s most ambitious digital brands like Revolut, Wise, and Bilt.

As Lifecycle Marketing Manager, you will be the driving force behind our prospect engagement strategy, shaping and delivering campaigns that accelerate revenue growth. This role thrives on collaboration across the marketing organization, ensuring every lifecycle touchpoint drives measurable business outcomes. You’ll bring fraud‑industry knowledge with the ability to turn complex data into actionable buyer‑journey insights. You’ll be familiar with both quantitative and qualitative analysis and how insight helps prospects move from awareness to decision.

What You’ll Do

In this role, you’ll take full ownership of our lifecycle marketing efforts. You’ll collaborate cross‑functionally, use data‑driven insights to fuel growth, and continuously test and refine programs to maximize revenue. We want someone obsessed with educating buyers—helping them understand how to evaluate and choose our solution in a competitive landscape.

• Own the email and marketing automation strategy across new business

• Design, execute, and optimize campaigns that combine personalization, segmentation, and automation to deliver measurable revenue impact.

• Champion a test‑and‑learn culture, driving continuous experimentation in content, channels, timing, and journey logic to uncover growth opportunities.

• Develop testable hypotheses, and surface learnings that inform marketing, sales, and customer‑success strategies

• Partner with the Content team to shape the roadmap and support the launch of new lifecycle programs.

• Develop clear performance reporting to track engagement, revenue influence, and optimization opportunities.

• Manage end‑to‑end lifecycle campaign execution, including briefing, audience segmentation, A/B testing, QA, and performance analysis.

• Collaborate with Product, Data, and Creative teams to enhance prospect experience and increase conversion and engagement.

• Influence the CRM roadmap and infrastructure, ensuring scalable automation, clean data flows, and the right tooling.

• Identify and implement new lifecycle touchpoints, ensuring prospects receive timely, relevant communications throughout their journey.
  

What You’ll Bring

You are a strategic lifecycle marketer with a proven track record of driving business impact through CRM programs—ideally within a SaaS environment. You combine technical expertise with creativity, thrive in collaborative settings, and consistently leverage data to optimize performance.

• 5+ years hands‑on experience leading multi‑channel CRM lifecycle programs that deliver measurable growth in a SaaS or similar digital environment.

• The ability to translate complex information into practical campaigns from a blank slate, using clear messaging, and trackable results.

• Strong analytical mindset, using data to evaluate campaign performance, user behavior, and retention metrics.

• Expertise in customer segmentation, journey mapping, and behavioral targeting to create personalized, scalable communications.

• Proficiency with CRM tools and ESPs and comfort with complex, full‑funnel A/B testing.

• Deep understanding of CRM tech stacks and data infrastructure, enabling efficient automation and scalability.

• Exceptional collaboration and communication skills, fostering trust and alignment across cross‑functional teams.

• Proactive problem‑solving abilities, balancing strategic thinking with hands‑on execution.

• A growth mindset, staying curious about emerging marketing technologies and customer engagement best practices.

SEON Technologies collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.

SEON is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members, we believe that everyone has something to contribute, and our employment practices reflect that. We do not make an employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Please let your recruiter know if you need reasonable adjustments to our recruitment process.